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                            中国中小企业跨境电子商务协同机制构建

                            时间:2018-12-30 来源:现代商贸工业 作者:黄琳琳 本文字数:2971字

                              摘    要: 跨境电商的蓬勃发展,为中小外贸企业带来诸多发展机会的同时,也为其带来更多挑战。而对于“小而美”的中小企业跨境电商而言,相互间的协同就成了改变其困境的必要方式。据此,着意从其协同缺失的表征出发,从信息、业务、资源和利益四个方面建立相互间的协同机制,提出协同优化的路径措施。

                              关键词: 中小企业; 跨境电商; 协同机制;

                              0 、引言

                            星云棋牌官网下载   SUIZHEGUOJIHUADEBUDUANYANJIN,WOGUOJUMINDUIJINGWAISHANGPINDEXUQIUYEYUJIADUOYANGHUAHEFUZAHUA。ZAIZHEIZHONGXUQIUBIANDONGDETUIJINXIA,KUAJINGDIANSHANGPENGBOFAZHANQILAI。2015NIAN,ZAIQUANQIUMAOYIZENGSUFANGHUANDEQINGKUANGXIA,ZHONGGUOKUAJINGDIANSHANGYIRANBAOCHINISHIZENGZHANG。2018NIAN,ZHONGGUOJINCHUKOUKUAJINGDIANSHANGZHENGTIJIAOYIGUIMODADAO7.9WANYIYUAN。KUAJINGDIANSHANGDEPENGBOFAZHAN,WEIGUONEIZHONGXIAOWAIMAOQIYEZENGJIALEGENGDUODEHAIWAISHICHANGJIHUI。DANYUCITONGSHI,ZHONGXIAOKUAJINGDIANSHANGFAZHANYEMIANLINKUNJING:DUINEIQIYEJIANCHANPINTONGZHIHUAJIEXINGJIAGEJINGZHENGYANZHONG,DUIWAIMIANLINWULIU、ZHIFU、CHENGXINSANDATIAOZHAN。RUHEBAWOHAOZHONGXIAOQIYEJIANDEXIETONGHEZUO,CHENGLEJIXUJIEJUEDEWENTI。

                              1 、中小企业跨境电商协同缺失表征

                              1.1、 产品定位上缺乏协同

                            星云棋牌官网下载   CONGDANGQIANDEKUAJINGDIANSHANGSHICHANGBUNANKANCHU,ZHONGXIAOQIYEKUAJINGDIANSHANGZAICHANPINDINGWEISHANGMOHUBUQING,CHANPINDINGWEICHABIEBUDA。ZHEIZHONGCHANPINTONGZHIHUA,YIFANGMIANDAOZHIQIYEJIANEXINGJIAGEJINGZHENGYANZHONG,LIYISHOUSUN;LINGYIFANGMIAN,XUERUOQIYEZISHENJINGZHENGLI,SHIQIGENGRONGYIBEIDAQIYESUOJIDAO。ERRUHECONGCHANPINDINGWEISHANGJIANGGEJIAZHONGXIAOQIYEQUFENKAILAI,GENGDUODIXUYAOZHONGXIAOQIYEJIANDEXIANGHUXIETONG。

                              1.2、 物流方案上缺乏协同

                              WULIUPEISONGDESUDUHEZHILIANGBUJINGUANXIDAOGUKEDEMANYIQINGKUANG,ERQIEGUANXIDAOJIAOYISHIFOUNENGZHENZHENGWANCHENG。TONGSHI,YUDAQIYEXIANGBI,ZHONGXIAOQIYEJUYOUDINGDANXIAO、PICIDUOHECAIGOUZHOUQIDUANDENGTEZHENG,DUIWULIUDESUDUYAOQIUJIAOGAO。DANGQIANZHONGXIAOQIYEKEXUANDEWULIUMOSHIZHUYAOYOUSANZHONG:GUOJIXIAOBAOHEKUAIDI、HAIWAICANGCHUHEJIHEHOUGUIMOHUAYUNSHU,DANDOUCUNZAIZIJINTOURUDA、WULIUPEISONGMANDENGBIDUAN。YINCI,WULIUYIRANSHIKUNRAOZHONGXIAOQIYEKUAJINGDIANSHANGDEZHONGYAOWENTI。

                              1.3、 信用建设上缺乏协同

                              中小跨境电商企业由于规模较小、规范性较差、质量参差不齐,在信用建设上难度较大。中小企业通常各行其是,盲目生产同质化产品,缺乏品牌度,质量上也不能保证,在物流、交易支付等方面都过于依赖第三方。要想改善这种信用困境,单靠某一个中小企业几乎是不可能的,因此,中小企业间在信用建设上相互协同,就显得尤为必要。
                             

                            中国中小企业跨境电子商务协同机制构建
                             

                              2、 中小企业跨境电商协同机制构建

                              ZHENDUIZHONGXIAOQIYEKUAJINGDIANSHANGDEFAZHANXIANZHUANG,BENWENCONGDIANSHANGSHENGTAIXITONGDEXIETONGLILUNCHUFA,JIEHESHANGWENZHONGTICHUDEZHONGXIAOQIYEKUAJINGDIANSHANGZAIXIETONGFANGMIANCUNZAIDEWENTI,TICHUYINGDANGCONGYEWU、XINXI、ZIYUANHELIYISIGEFANGMIANJIANLIZHONGXIAOQIYEKUAJINGDIANSHANGDEXIETONGJIZHI,YICUJINQIXINGYEFAZHAN。

                              2.1、 信息协同

                              XINXIXIETONGWEIQIANTI。ZAIXINXIHUASHIDAI,XINXIXIETONGSHIKUAJINGDIANSHANG,YOUQISHIZHONGXIAOKUAJINGDIANSHANGQIYEFAZHANDESHOUYAOQIANTI。ERCONGBIAOZHUNZHIDING、PINGTAIGOUJIANLIANGFANGMIANJIANLILIANGHAODEXINXIXIETONGJIZHISHIJIEJUEXINXIXIETONGDEYOUXIAOCUOSHI。

                              2.1.1 、标准制定

                            星云棋牌官网下载   CHANPINZHILIANGHEFUWUZHILIANGDEKONGZHIYOULAIXIANGGUANZHILIANGBIAOZHUNDEZHIDING。KUAJINGDIANSHANGZHONGDEHEXINQIYEYINGDANGGENJUSHIJIJIAOYIQINGKUANG,ZUZHIJIANLIXIANGGUANZHILIANGBIAOZHUNDERENDINGQINGKUANG。JIWEISHANGJIAJIEJUEXINXIBUDUICHENGWENTIZHONGDEJISHUWENTI,TONGSHIYEWEIXIAOFEIZHETIGONGLESHANGPINXUANZEDEYIJUHEBIAOZHUN。

                              2.1.2 、沟通平台构建

                            星云棋牌官网下载   GOUTONGPINGTAIDEGOUJIANZHIDESHI,TONGGUOXIANGGUANYUESHUJILIJIZHI,CHUANGZAOYIGERANGSUOYOUCHENGYUANYUANYIBINGQIENENGGOUGONGXIANGXINXIDEHUANJING。PINGTAIJISHITIGONGXINXIDEPINGTAI,BANGZHUZHONGXIAOQIYEDATONGGONGYINGLIANSHANGDEXINXIGOUTONG,YESHITIGONGFUWUDEPINGTAI,JIYUDASHUJUWAJUEKEYIWEIZHONGXIAOQIYETIGONGXIAOSHOUHUOZHEWULIUSHANGDEJIANYI。

                              2.2 、资源协同

                              ZIYUANXIETONGWEIGUANJIAN。ZHONGXIAOKUAJINGDIANSHANGQIYEDETEZHENGZHIYIJIUSHISUOYONGYOUDEZIYUANYOUXIAN,YINCIZAIQIFAZHANGUOCHENGZHONGMIANLINDEZHURUZHIFU、WULIU、TONGGUANDENGZHONGDUOWENTIYEJIUGENGJIAYANJUN。ZHENDUIKUAJINGDIANSHANGXINGYE,ZHONGXIAOQIYEJIANDERENLIZIYUAN、WULIUZIYUANYIJIXINXIZIYUANDENGDEXIANGHUZHENGHEGENGYOULIYUXINGYEFAZHAN。

                              WULIUZIYUANFANGMIAN,KEYITONGGUOZUJIANQIYELIANMENGDEXINGSHI,JIAQIANGYUWULIUQIYETANPANDEHUAYUQUAN,JIANGDIWULIUCHENGBEN。TONGSHI,ZHONGXIAOQIYEKEYITONGGUOYUDADEKUAJINGDIANSHANGPINGTAIHEZUO,TONGGUOHAIWAICANGZUYONGDENGXINGSHIJIESHENGWULIUCHENGBEN,GONGXIANGWULIUPEISONG。ZAIXINXIZIYUANFANGMIAN,TONGGUOXINXIPINGTAIDEDAJIAN,HUOZHEQIANDINGXINXIXIEYIDEFANGSHI,GONGXIANGYIBUFENGUANYUZHENGCE、RENCAI、WULIUFANGMIANDEXINXIZIYUAN。YUCITONGSHI,JIJILIYONGKUAJINGDIANSHANGPINGTAIDEDASHUJUYOUSHI,JISHIBAWOSHICHANGXINXI,ZUOCHUYOULIJUECE。RENLIZIYUANZHENGHEKEYITONGGUOYUGAOXIAOLIANHEPEIXUNDEFANGSHI,HUODERENCAI。

                              2.3、 业务协同

                              YEWUXIETONGWEIZHONGDIAN。XIANSHISHENGHUOZHONG,ZHONGXIAOQIYEMIANLINRONGZIQUDAOBUJIANQUAN、SHICHANGCAOZUOBUGUIFAN,WULIUYUNZUOBUXIEDIAODENGZHUDUOWENTI,ZHISHIQIZIYUANZHENGHEHEXIETONGNANDUJIAODA、CHENGBENJIAOGAO。RUHEMANZUYEWUFAZHANXUYAO,TIGAOGUANLISHUIPING,YEWUXIETONGCHENGWEIZHONGDIAN。

                              ZHONGXIAOQIYEKUAJINGDIANSHANGJIANDEYEWUXIETONGBAOKUOLIANGFANGMIAN:YEWUGUIFANDEZHIDINGYUYEWUXIETONG。QIZHONGZHIDINGYEWUGUIFANXUYAODAQIYEDELINGDAO,YEXUYAOXIAOQIYEDECANYU,TONGGUOSHENRUDIAOYANZHONGXIAOQIYEDESHIJIYUNXINGQINGKUANG,ZHAOCHUYEWUCAOZUODEGUANJIANLUJING,BINGLIYONGYUNCHOUXUEDESIXIANGJINXINGLUJINGYOUHUA,ANZHAOZHUANJIAYIJIANJINXINGXIUDING,RANHOUJIANGQIGUIFANHUA,XINGWENHUA,ZHIDINGCHUXIANGDUIKEXUEDEYEWUGUIFAN。YEWUXIETONGDEJUTIZHIXINGZEXUYAOZHONGXIAOQIYEDEGONGTONGCANYU,GONGTONGLUODIYEWUGUIFAN,GENJUSHIJIYUNXINGQINGKUANGXIESHANGXIUGAIYEWUGUIFAN。

                              2.4 、利益协同

                              LIYIXIETONGWEIBAOZHANG。ZAIZHONGXIAOKUAJINGDIANSHANGQIYEZHEIGEJIQUN,YOUYUSHUMUZHONGDUO、HEXINJINGZHENGLIBUQIANG,YONGYOUDESHICHANGZIYUANYOUXIAN,YINCIZHONGXIAOQIYEMIANLINZHEGENGDADEJINGZHENGYALI。ERZHEIZHONGJINGZHENGYALIHENRONGYIZAOCHENGSHICHANGDEEXINGJINGZHENG,JINERZAOCHENGZHENGGEXINGYEDELIRUNLVXIAJIANG。

                              ZHONGXIAOQIYEJIANDELIYIXIETONGSHIQIYEJIANXIETONGDEGENBENBAOZHANG。LIYIYIZHISHILIYIXIETONGDESHOUYAOTIAOJIAN,ZHONGXIAOQIYETONGGUOLIANMENGDENGHEZUOFANGSHI,NENGGOUJIHEGUKEZIYUANHEXIAOSHOUZIYUAN,KUODAZHENGTISHICHANGFENE。TONGGUOJIQUNXIAOYINGJIANGDIRONGZICHENGBEN、WULIUCHENGBEN、JIAOYICHENGBENDENGCHENGBEN,SHIXIANSHOUYIZUIDAHUA。QICISHEJILIYIFENPEI,FENPEILIYIYINGBINGCHENGPINGHENGHEMINZHUDEYUANZE。GEFANGJIJICANYUCHUSHIFENPEIFANGANDEXIESHANGZHIDING,ZUOWEILINGDAOXINGQIYEYINGDANGGENJUSHIJIJIAOYIQINGKUANGHEXIANGGUANBIAOZHUNJINXINGLIRUNDEDIAOZHENGYUFENPEI。ZUIHOULIRUNFENPEIGUOCHENGZHONGZONGHUICHUXIANLIYICHONGTUDEQINGKUANG,LINGDAOZUQUNYINGDANGZAIGUIZETOUMINGHUADEYUANZEZHISHANG,JIANLIJILIYUESHUJIZHI,JIANGCHENGFENMING,CUJINZHENGGECHANYEDEJIANKANGYOUXUFAZHAN。

                              3 、中小企业跨境电商协同优化措施

                            星云棋牌官网下载   PINGTAI、QIYESHIKUAJINGDIANSHANGFAZHANDELIANGDAZHUTI,ZHENGFUSHIZUIZHONGYAODEHUANJINGYINSU。JIYUXIETONGJIZHIDEZHIDAO,BENWENTICHUZHUYAOCONGZHENGFU、PINGTAIHEZHONGXIAOQIYESANGEFANGMIANLAIDUIZHONGXIAOKUAJINGDIANSHANGQIYEJIANDEXIETONGGUANXIJINXINGYOUHUA。

                              3.1、 政府角度

                              ZHENGFUDEZHENGCEZHICHISHIZHONGXIAOKUAJINGDIANSHANGXIETONGFAZHANDEZHONGYAOZHICHENG。YIFANGMIANZHENGFUTONGGUOWANSHANDIANSHANGXIANGGUANJICHUJIANSHEHEZHENGCEFAGUI,WEIZHONGXIAOQIYEKUAJINGDIANSHANGTIGONGGONGGONGFUWUYUZHENGCEZHICHI。LINGYIFANGMIANZHENGFUJIYUDISANFANGLICHANG,TONGGUOSHISHIYOUXIAOJIANDU,GUIFANSHICHANGXINGWEILAICUJINZHONGXIAOQIYEKUAJINGDIANSHANGXIETONGFAZHAN。

                              3.2、 平台角度

                              DIANSHANGPINGTAIZUOWEIYUZHONGXIAOQIYEMIQIEXIANGGUANDEGUANXIFANG,YINGDANGJIJIFAHUIXINXIGOUTONGYUJIAOLIUDEGONGNENG,TONGSHIYINGDANGLIYONGZISHENYONGYOUDEDASHUJU,WEIQIYETIGONGYOUJIAZHIDEXINXI,JIEJUEHAOZHONGXIAOQIYEZHIJIANDEMAODUNCHONGTU,ZUOHAOFUWUZHEDEJIAOSE。KUAJINGDIANSHANGPINGTAIJIJITIGAOZISHENFUWUNENGLI,DAJIANQIYE-PINGTAIJIANXINXIHUTONGZHANGXIAOJIZHI,XIETONGTUIJINXINGYEFAZHAN。

                              3.3、 中小企业角度

                            星云棋牌官网下载   ZHONGXIAOQIYEZUOWEIXIETONGDEZHUTI,FAHUIZUIZHONGYAODEZUOYONG。LINGWAIYINGDANGLIYONGQIYELIANMENGDENGXINGSHI,JIJIFAHUIQIZAIRONGZI、JIAOYIDENGFANGMIANDEYOUSHI,JIANGDICHENGBEN,TIGAOLIRUN。TONGSHI,YINGDANGJIJIZUNSHOUYEWUGUIFAN,GUIFANHUAZISHENYUNZUOLIUCHENG。ZHONGXIAOQIYETONGGUOSHENGTAIWEIFENLIZHAOZHUNPINPAIDINGWEI,TIGAOZISHENJINGZHENGLI,YUXINGYEGONGFANRONG。

                              参考文献

                              [1] 曹红玉.浅析跨境电商在中小外贸企业发展中的作用[J].商业时代,2014,(31):61-63.
                              [2] 胡豪.中小企业开展跨境电商的现状及对策分析[J].中国商论,2015,(30):73-75.
                              [3] 席波.中小企业开展跨境电商业务的机遇与对策探讨[J].电子商务,2015,(3):27-28.
                              [4] 陈宇.对比探讨中小企业跨境电商物流渠道竞争力[J].电子商务,2016,(05):26-27,65.
                            星云棋牌官网下载   [5] 胡岗岚,卢向华,黄丽华,等.电子商务生态系统及其协调机制研究-以阿里巴巴集团为例[J].软科学,2009,23(9):5-10.

                              本文引用格式:黄琳琳.我国中小企业跨境电商协同机制研究[J].现代商贸工业,2020,41(03):35-36.
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