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                        企业战略下苏宁易购的财务报表分析

                        时间:2019-03-12 来源:商业经济 作者:孙晓蕾 本文字数:3462字

                          摘    要: 通过分析企业战略,并结合近三年的主要财务指标,对苏宁易购的资产负债表、利润表、现金流量表中的主要数据进行分析,发现苏宁易购的运营能力有待提高,企业的负债较为稳定,盈利能力不足,有很大的发展空间。因此,苏宁易购应当根据这些财务数据做出财务战略的调整和优化,放缓物流扩建,精简门店建设;积极进行战略转型,协同发展线上、线下业务,科学投资,稳定现金流,提高投资的收益回报,以提高企业的财务竞争力。

                          关键词: 企业战略; 财务报表分析; 苏宁易购;

                        星云棋牌官网下载   CHUANTONGDECAIWUBAOBIAOFENXIGUOYUZHONGSHIBAOBIAOSHUJU,ZHISHIJIANDANDEYIBIAOLUNBIAO,HUSHILEQIYEYUANBENDEJINGYINGHUANJINGHEXINGYEHUANJING,BULIYUQIYEDEZHANGZUFAZHAN。CONGQIYEZHANLVEDESHIJIAOLAIFENXISUNINGYIGOUDECAIWUBAOBIAO,NENGGOUYOUXIAOBIMIANCAIWUFENXIHEQIYEJINGYINGSHIJIANDEBEILI,SHIXIANQIYEDEZHANGQIJIAZHI,CUJINQIYEDEZHANGQIFAZHAN。YOUCI,YANJIUQIYEZHANLVEXIASUNINGYIGOUDECAIWUBAOBIAOFENXIZHEIYIKETIJUYOUZHONGYAODEXIANSHIYIYI。

                          一、企业战略与资产负债表、利润表、现金流量表的联系

                          (一)企业战略与资产负债表的联系

                          ZICHANFUZHAIBIAOSHIQIYECAIWUBAOBIAODEZUCHENGZHIYI,QIZHONGDEBUFENZICHANHUIBEIYONGYUQIYEDESHENGCHANJINGYING,LINGYIBUFENHUIYONGLAIMANZUQIYEDETOUZIXUQIU。QIYECAIQUDEJINGYINGZHANLVE、TOUZICELVESHIJUEDINGQIYEZICHANJIEGOU、ZIJINPEIZHIDEGUANJIANYINSU,YIBANLAISHUO,QIYEZICHANFUZHAIBIAOZHONGDEFUZHAINENGGOUTUIDONGQIYEDEFAZHAN,QIBIZICHANJIEGOUHEGUIMOGENGNENGGOUYINGXIANGQIYEDEZHANLVEXUANZEHEFAZHANFANGXIANG。MUQIAN,SUIRANWUFAJIANGZICHANFUZHAIZHONGDEMEIYIYAOSUHEQIYEZHANLVEJINGQUEDIPIPEI,DANSHIERZHEZHENGTISHANGCUNZAIYIDINGDEGUILV,CONGQIYEZHANLVESHIJIAOLAITANXIQIYEDECAIWUBAOBIAO,NENGGOUCUJINGUANLIZHEDUIQIYEJINGYINGXINXIDEHONGGUANBAWO。

                          (二)企业战略和利润表的联系

                        星云棋牌官网下载   QIYEZHANLVEHELIRUNBIAOYEYOUZHEMIQIEDELIANXI,TONGCHANGLAIJIANG,QIYEZHANLVEDEXUANZEHUIJUEDINGQIYEHUODELIRUNDEFANGSHIHEXIAOGUO。SHOUXIAN,QIYEDEJINGYINGYEWU、TIGONGDECHANPIN、FUWUYINGXIANGQIYEDELIRUNLAIYUAN;QICI,QIYEDEKUOZHANGZHANLVEHUIYINGXIANGQILIRUNHUODEDEXIAOGUOHESHIJIAN。QIYERUGUOSHIXINGKUOZHANGZHANLVE,JIUHUIZAISHENGCHANYANFA、YINGJIANPEIZHI、GUANLIXIAOSHOUDENGFANGMIANJIADAZIJINSHURU,QIDAILAIDEZIJINXIAOHAOSHIDUANQIJINGYINGWUFATIANPINGDE,RUCIYILAI,QIYEHUODELIRUNDESHIJIANBIANHUITUIHOU。YOUCI,ZAIJINXINGLIRUNBIAOFENXIDEGUOCHENGZHONGYAOCHONGFENKAOLVQIYEZHANLVEDEYINGXIANG。

                          (三)企业战略和现金流量表的联系

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                          二、苏宁易购企业战略分析

                          (一)品牌简介

                          苏宁成立于1990年的江苏南京,其经营项目涉及传统家电、电子、百货、日用、虚拟产品等,截止2018年底,公司拥有8000多家自营店,覆盖国内各地和香港、日本等市场。近些年来,苏宁易购拓展业务,扩大线下规模,通过经营的规模化、服务的专业化提升品牌价值,同时为了使消费者获得良好的消费体验,建立了一体化的售后服务体系,获得了良好的口碑,直至今日,苏宁易购在我国民营企业的综合排行中位居前列。
                         

                        企业战略下苏宁易购的财务报表分析
                         

                          (二)投资战略

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                          (三)筹资融资战略

                          YOUYUSUNINGYIGOUYIZHICAIQUKUOZHANGXINGDETOUZIZHANLVE,QIXIANSHANGPINGTAIJIANSHE、XIANXIAMENDIANKUOZHANG、WANGLUOWULIUFUWUDEWANSHANXUYAODALIANGZIJIN,WEILEYUZHIXIANGPIPEI,SUNINGYIGOUDECHOUZIZHANLVEYEJUYOUDUOYUANHUA。JUTIERYAN,SUNINGYIGOUYIZHAIWURONGZIWEIZHU,QUANYIRONGZIWEIFU,TONGSHIHAICAIQUGUPIAOFAXINGDEFANGFASHIXIANCHOUZI,WEIQIJIBENDEYEWUHUODONGTIGONGZHICHI。ZONGDELAIKAN,SUNINGYIGOUCHOUZI、RONGZIZHANLVEJIAOWEIJIJIN,ZHUYAOYIKAOFAXINGZHAIQUANHEGUPIAO,TONGSHIHAIHUITONGGUOYINXINGJIEKUANHEGONGSIZIYOUZIJINJINXINGRONGZI,ZHENGTISHANGMIANLINJIAOGAODEFENGXIAN。

                          三、企业战略下苏宁易购财务报表分析

                          (一)企业战略下苏宁易购的资产负债表分析

                        星云棋牌官网下载   ZICHANFUZHAIDEGAODINENGGOUTIXIANQIYEDEJINGYINGZHANLVE,FANYINGQIYEDECHOUZIRONGZISHUIPING。SHOUXIAN,JINSANNIANLAI,SUNINGYIGOUDEZONGZICHANCHENGJUEDUISHANGSHENGQUSHI,ZHI2018NIANDADAO19946270WANYUAN,TONGSHI,ZONGZICHANDEZENGZHANGSUDUJIAOWEIWENDING,ZONGTISHANGFAZHANLIANGHAO,ZHEISHUOMINGSUNINGYIGOUDEDUOYUANHUAFAZHANZHANLVEZHUOYOUCHENGXIAO。QICI,JIANYUSUNINGYIGOUBENZHISHANGSHUYUCHUANTONGDELINGSHOUXINGYE,LIUDONGZICHANYINGDANGZHANJUXIANGDANGBIZHONG,GENJUNIANDUCAIWUBAOBIAOLAIKAN,SUNINGYIGOUDELIUDONGZICHANBIZHONGJIAODA,QIEZAISHULIANGSHANGBUDUANZENGJIA,FEILIUDONGZICHANDEBIZHONGJIAOXIAO,2018NIANSUIRANYOUSUOXIAJIANG,DANSHIZHENGTISHANGHELIUDONGZICHANDEFAZHANTAISHIXIANGYIZHI。GENJUDIAOCHAFAXIAN,2016-2018NIANSUNINGYIGOULIUDONGZICHANZHUYAOYOUHUOBIZIJIN、CUNHUO、YUFUKUAN、JIAOYIXINGJINRONGZICHAN、YINGSHOUZHANGKUANDENGGONGTONGZUCHENG,HUOBIZIJIN、JINRONGJIAOYIZIJIN、YINGSHOUZHANGKUANDESHUEYIZHICHUYUSHANGSHENGTAISHI,ZHEISHIYOUYUSUNINGYIGOUFAXINGGUPIAO、ZHAIQUANDEXINGWEIYINGXIANG,GENGZHIDEZHUYIDESHI2018NIANSHANGBANNIAN,SUNINGYIGOUJIANCHIALIGUPIAOHUOLI56.01YIYUAN,12YUEDIQINGKONG,HUOLI52.02YIYUAN,ZHEIYIQIYEZHANLVESHIDEQIJIAOYIXINGJINRONGZICHANZHANBIJUDA。TONGSHI,JIUSUNINGYIGOUJINSANNIANDEZICHANFUZHAILVLAIKAN,2017NIANYOUSUOXIAJIANG,ZHI2018SUIRANYOUSHANGSHENGZHI55.78%,DANSHIZENGFUBUDA,ZHENGTISHANGXIANGDUIJIAOWEIWENDING,ZHEISHUOMINGSUNINGYIGOUDEFUZHAIYALIXIANGDUIJIAODI,ZHENGTIZIJINYUNYINGJIAOWEIHELI,JINGYINGSHUNCHANG,QIYEZHANLVELUOSHIQINGKUANGLIANGHAO,KEYIGENJUZHEIYIJIBENQINGKUANGZHIDINGBINGDIAOZHENGXIAYIJIEDUANDEFAZHANZHANLVE。

                          (二)企业战略下苏宁易购的利润表分析

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                          (三)企业战略下苏宁易购的现金流量表分析

                        星云棋牌官网下载   GENJUNIANDUBAOBIAOKEZHI,SUNINGYIGOUZAITOUZIHEJINGYINGLIANGGEFANGMIANSUOHUODEDEXIANJINZHENGTISHANGBUDUANZENGJIA,DANSHI,YOUYUTOUZIGUIMODEKUODAHEJINGYINGGUIMODEKUOZHANG,SUNINGYIGOUZAIJINSANNIANDEXIANJINLIULIANGJINGECHENGFUZHI。JINXIENIANLAI,SUNINGYIGOUCAIQUQINGZICHANDEYUNYINGZHANLVE,TOUZILEHENDUOGUQUAN,2018NIAN7YUE,SUNINGYIGOUCHIZI34YIYUANRENGOUHUATAIZHENGQUANDE2.61YIGUGUPIAO,CHIYOUQI3.16%DEGUFEN,WEIZIJIDAILAICHAO10YIYUANDEFUYING。TONGSHIWEILESHIXIANDIANZISHANGWUHEFUWUDESHENGJI,SUNINGHAIZAIWULIUJIDIJIANSHE、ZIYINGDIANJIANSHEFANGMIANJINXINGDALITOUZI,JIEZHI2018NIAN9YUE,SUNINGYIGOUMENXIADIANSHULIANGDADAO6292JIA。CIWAI,SUNINGYIGOUHAIJINXINGDALIANGTOUZISHOUGOU,2018NIAN10YUE31RI,GONGSICANYUSHELIDEYUNXIANGCANGCHUWULIUJIJIN,SHOUGOU5JIAKONGGUZIGONGSI,JIAOYIDUIJIA11.49YIYUAN。KEYISHUO,ZAILIANSUOCHAOSHIZHENGTIBUZHUANQIANDETAISHIXIA,SUNINGYIGOUKAITUOXINDEYEWU,JIADATOUZI,SHIXIANJINLIUJINGEZHENGTISHANGCHUYUFUZHIZHUANGTAI,SHISHUWUNAI。GENJUDIAOYAN,SUNINGTOUZICHENGLIHOU,SUNINGYIGOUZAIDICHAN、JINKONGWUDACHANYEDEBUJUTIGAOLEQIZIYUANZHENGHENENGLI,DANTONGSHIYEDAOZHIDALIANGZIBENXINGZHICHUHETOUZIZENGZHANGLVJUGAOBUXIA,SHIQIYEDEZIYOUXIANJINLIULIANGBUDUANXIAJIANG。

                          四、结论及建议

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                          参考文献

                          [1]蔡东英.新形势下企业财务分析存在的问题与对策[J].中国商论,2018(3):135-136.
                          [2]郝玮.“苏宁电器”到“苏宁云商”—转型就一定亏损[J].时代金融, 2014(6):111-112.

                          孙晓蕾.企业战略下的财务报表分析——以苏宁易购为例[J].商业经济,2020(02):140-141.
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