星云棋牌官网下载

<small id='epy7c'></small><noframes id='epy7c'>

  • <tfoot id='epy7c'></tfoot>

      <legend id='epy7c'><style id='epy7c'><dir id='epy7c'><q id='epy7c'></q></dir></style></legend>
      <i id='epy7c'><tr id='epy7c'><dt id='epy7c'><q id='epy7c'><span id='epy7c'><b id='epy7c'><form id='epy7c'><ins id='epy7c'></ins><ul id='epy7c'></ul><sub id='epy7c'></sub></form><legend id='epy7c'></legend><bdo id='epy7c'><pre id='epy7c'><center id='epy7c'></center></pre></bdo></b><th id='epy7c'></th></span></q></dt></tr></i><div id='epy7c'><tfoot id='epy7c'></tfoot><dl id='epy7c'><fieldset id='epy7c'></fieldset></dl></div>

          <bdo id='epy7c'></bdo><ul id='epy7c'></ul>

          1. <li id='epy7c'><abbr id='epy7c'></abbr></li>
          2. <small id='o292c'></small><noframes id='o292c'>

          3. <tfoot id='o292c'></tfoot>

              <legend id='o292c'><style id='o292c'><dir id='o292c'><q id='o292c'></q></dir></style></legend>
              <i id='o292c'><tr id='o292c'><dt id='o292c'><q id='o292c'><span id='o292c'><b id='o292c'><form id='o292c'><ins id='o292c'></ins><ul id='o292c'></ul><sub id='o292c'></sub></form><legend id='o292c'></legend><bdo id='o292c'><pre id='o292c'><center id='o292c'></center></pre></bdo></b><th id='o292c'></th></span></q></dt></tr></i><div id='o292c'><tfoot id='o292c'></tfoot><dl id='o292c'><fieldset id='o292c'></fieldset></dl></div>

                  <bdo id='o292c'></bdo><ul id='o292c'></ul>

                    <dir id='dvtcv'><del id='dvtcv'><del id='dvtcv'></del><pre id='dvtcv'><pre id='dvtcv'><option id='dvtcv'><address id='dvtcv'></address><bdo id='dvtcv'><tr id='dvtcv'><acronym id='dvtcv'><pre id='dvtcv'></pre></acronym><div id='dvtcv'></div></tr></bdo></option></pre><small id='dvtcv'><address id='dvtcv'><u id='dvtcv'><legend id='dvtcv'><option id='dvtcv'><abbr id='dvtcv'></abbr><li id='dvtcv'><pre id='dvtcv'></pre></li></option></legend><select id='dvtcv'></select></u></address></small></pre></del><sup id='dvtcv'></sup><blockquote id='dvtcv'><dt id='dvtcv'></dt></blockquote><blockquote id='dvtcv'></blockquote></dir><tt id='dvtcv'></tt><u id='dvtcv'><tt id='dvtcv'><form id='dvtcv'></form></tt><td id='dvtcv'><dt id='dvtcv'></dt></td></u>
                  1. <code id='dvtcv'><i id='dvtcv'><q id='dvtcv'><legend id='dvtcv'><pre id='dvtcv'><style id='dvtcv'><acronym id='dvtcv'><i id='dvtcv'><form id='dvtcv'><option id='dvtcv'><center id='dvtcv'></center></option></form></i></acronym></style><tt id='dvtcv'></tt></pre></legend></q></i></code><center id='dvtcv'></center>

                      <dd id='dvtcv'></dd>

                        <style id='dvtcv'></style><sub id='dvtcv'><dfn id='dvtcv'><abbr id='dvtcv'><big id='dvtcv'><bdo id='dvtcv'></bdo></big></abbr></dfn></sub>
                        <dir id='dvtcv'></dir>
                      1. 在线提交[ 学术堂-专业的论文学习平台 ]
                        您当前的位置:学术堂 > 艺术论文 > 录音艺术论文

                        广告配音过程中不同声音的用处

                        时间:2018-12-24 来源:视听 作者:孙艳 本文字数:2379字

                          摘    要: 星云棋牌官网下载由于传播有力、效果卓着,广告在当今媒体中占据着重要地位。广告配音是广告构成的重要元素。作为声音工作者,应该明确无论在传统媒体的广播电视中还是在新兴媒体的网络、数字媒体或移动端口上,广告配音的优质化、鲜明化已经成为一个趋势。研究品牌、熟悉受众是广告配音员首先要重视的问题。在此基础上,要熟练控制和把握自己的声音,使广告配音在最美好的表达下还原生活并高于生活。

                          关键词: 星云棋牌官网下载广告配音; 传媒; 声音; 传播力;

                        星云棋牌官网下载   GUANGGAOPEIYINSHIYIMENZONGHEDEYISHU。TASHIZHI“YIYUYINWEIMEIJIE,JIANGGUANGGAOSUOYAOCHUANDADEXINXIZHUANHUANWEIYOUSHENGYUYAN,ZAITINGJUESHANGJISHOUZHONGCIJIYISUZAOCHUZHENSHIKEGANDECHANPINXINGXIANG。”XIANERYIJIAN,YOUWENZIFUHAO、HUAMIANFUHAOZHUANHUANWEISHENGYINFUHAOJIUSHIPEIYINGONGZUOZHEDUIZUOPINERDUCHUANGZUODEGUOCHENG。ERBIZHERENWEI,ZHEIGENGSHIYIGECHUANGZAODEGUOCHENG。ZAIZHEIGEGUOCHENGZHONG,SHENGYINGONGZUOZHESUOZUOCHUDE,BUJINJINSHIJIANZIFASHENGDEBIAOMIANGONGZUO,YEBUSHIYOUYUSUOWEIJIQIAODETIAOKUANGXIANZHIHAOWULIJIEDEFUPILIAOCAO,ERSHIYINGGAIDUIYUGUANGGAODEPINPAIBENSHENYOURENSHI,DUIYUGUANGGAOSUOCHUANBODEMEITIYOULEJIE,DUIGUANGGAODECHUANGYIYOUTAIDU,DUIYUPINPAIXIAOFEIQUNTIDESUQIUYOULIJIE,DUIYUQISUOXIAIDESHENGYINXINGXIANGYAOMINGXI,DUISHENGYINGONGZUOYOUXINNIAN,DUISHENGYINXUANZEYOUDINGWEI,JINERDUIYUZIJIDESHENGYINYOUKONGZHI,DUIYUYISHUZUOPINYOULINIAN。YAOJIANLIQIYUPINPAIXINGXIANGXIANGFUHEDESHENGYINXINGXIANG,BIAODACHUYUPINPAIZHIXIANGMUBIAOXIANGYIZHIDESHENGYINSUQIU,CHONGDANGDEJIAOSESHIMINGZHISHIGUIDEDAIYANREN。YULIJIEDEGAODUYANYISHENGYIN,YUZHENCHENGCHUJIANGONGFU,WUZHAOSHENGYOUZHAO。

                          一、用有感情的声音传达作品意蕴

                        星云棋牌官网下载   CONGCELVEDEGAODUSHANGKAN,GUANGGAOBENSHENSHIYOUBIAODAMOUZHONGYAODIANDEYIYUANDE,YEJIUSHIQIANGDIAO“MAIDIAN”。DANSHICONGMEIXUEDEJIAODUFENXI,GUANGGAOSHOUXIANXIWANGCHENGXIANDEQUESHIZISHENDEYIYUN。YIYUN,BENSHENJIUSHISHOUZHONGMEIXUEXINSHANGDECENGMIANZHIYI。SHENGYINCHUANBOZHEYINGSHOUXIANCONGZHENGTISHANGBAWOZHEIGEPINGHENG。

                        星云棋牌官网下载   ZHONGSUOZHOUZHI,GAOYINCHUSECAI,ZHONGDIYINSHENGQINGGAN。PEIYINYUANYONGDUIHUADEGUIQUANDEKOUWEN,RUNWUWUSHENGBANDICHUANDALEPINPAI“BAXIAOFEIZHEDANGHAOPENGYOU”DEQINGGAN。

                        星云棋牌官网下载   BIRUGUANGSHOUGUANZHONGRENKEDEGUOJIAO1573DEGUANGGAO:

                          NANSHENG:NINENGTINGDAODELISHI129NIAN,NINENGKANDAODELISHI167NIAN,NINENGPINWEIDELISHI433NIAN,GUOJIAO1573……

                          很明显,广告是希望通过酒品味历史之悠久、品质之上乘,打动高端消费群体。配音员在广告中用厚重的声音,在低音区,拉开话语节奏,用情感托声音,拉长和圆满每个字的归音,充满磁性和悠长的回味感,让受众产生想象空间。广告配音员极尽声音的感染力,将整篇广告推送到了表达的新高度。在表达上,从深层次的审美入手,彰显出作品的意蕴,使这则广告成为当时国内广告中最为成功的典范之一。
                         

                        广告配音过程中不同声音的用处
                         

                          WULUNNANSHENGHAISHINVSHENG,ZHONGDIYINYUDOUJIAOWEIKUANHOUBAOMAN,GONGMINGYOULI,JIRENGANJUECHENGSHUWENDING,ZHIDEXINLAI。ZHEIJIUYOUZHUYUZHIJIECHUANDICHUYIZHONGGUANHUAIGANHEBUSUDEPINWEI。ZAIBIAODAZHONG,WOMENDESHENGYINGONGMINGDIANYEYAOJINLIANGPIANDI,XUNZHAOWEIZHILVEXIACHENDEGONGMING。YINDIAOYEYAOPINGWEN,BUSHIHEPIANGAO,YINSEBUYAOJIANRUIERYAOROUHE,YUSUXUHUANWEIWEIDAOLAI,LINGZHENGGEBIAODACHONGMANGANQING、YIYUNFENGHOU、GANRANLIQIANG,YOUXIAOXIYINSHOUZHONG。

                          二、用个性化的声音表达产品特色

                          PINPAISHIYOUXINGGEDE。JIUXIANG“RENYIQUNFEN”,PINPAIDEZHICHIZHEYEDOUYUPINPAIHUOQIDAIBIAOCHANPINYOUZHEJIWEIXIANGSIDEXINGGETEZHENG。GUANGGAOWUYISHIYAOJIANGPINPAIDEZHEIZHONGFENGGETEDIANZUIZHIGUANSHENGDONGDIGAOSUXIAOFEIZHE,YIQIUZUIKUAISUDISHOUHUODAOSHUYUZIJIDEZHEIPIYONGDUN。BIRUBIAO1SUOLIEDEJIZHONGCHANPIN,QICHANPINTEDIANJIUSHIFENXIANMINGTUCHU。

                          表1 广告配音表达的品牌特色
                        表1 广告配音表达的品牌特色

                          ZHEILEICHANPINPUBIANLINGDONGXIANHUO,SHENZHIGUANGGAOCHANGCHANGSHIYONGDEBIAOXIANSHOUFASHINIRENHUA,YIZAIBIAODATONGLEIRENQUNGONGTONGDETEDIAN,YONGTAMENSUOSHIYONGDESHUOHUAFANGSHIGENTAMENSHUOHUA。ZHEIJIUYAOQIUGUANGGAODESHENGYINXINGXIANGXUTIEJINSHENGHUO,BIAODAPINPAIQIZHI。

                          PEIYINYUANYAOCONGSHUXICHANPINGUANGGAOCELVEKAISHI,ZHIXIAOCHANPINXIANGYAOZAIBENCIGUANGERGAOZHIZHONGGAOZHISHENMENEIRONG,GAOZHISHENMEREN。JIUSHANGWENBIAOGESUOTIJIDEJIZHONGCHANPINLAIJIANG,WANGLAOJILIANGCHAJISHIQIYONGLENANSHENG,YESHIRUOHUALEQISHENGYINDECIXINGERQIANGDIAOLEQISHENGYINDEPENGBOCHAOQIHELIDU。WAHAHAGENGSHIZHIJIEMONILETONGSHENG,XUGOULEYIGEGENGJIEJINERTONGDESHENGYINXINGXIANG。ERPINGGUOPINGBANHEHUIPUBIJIBENSHENZHIJINANSHENGJINXINGLESHENGYINDE“DANHUAZHUANG”,SHIJIEZOUJIAKUAI、YINDIAOGAOYANG,JISHENGYINZENGJIALETONGTOUDUHERELIEHUOPODEXINGGE,CHONGMANYIZHONGXIAOZHONGQUNTIDEZIXIN,LINGMUBIAOSHOUZHONGGANDAOSHUXIQINQIE,RONGYIJIESHOU。

                          TESEXIANMINGDECHANPINYIBANQINGKUANGXIAMUBIAOSHOUZHONGBIJIAOJIEJINNIANQINGRENQUN,SHENGYINWEIZHIDIAOZHENGDAOSHAOGAOCHU,KEYILINGSHENGYINTONGTOUDU、MINGLIANGDUZENGJIA,DUIYUYUSUDEBAWOYEKEYISHAOQINGKUAI、TIAOYUE,SHISHENGYINXINGXIANGHUOPOREQING。GONGMINGKEYIYIKOUQIANGGONGMINGWEIZHU,SHENZHIKEYIJIARUSHAOXUTOUQIANGGONGMING,ZHUYIBIANHUAXING,ZHUYICHUANDIXIBUQINGXU,ZHENGQUDAODACHAOLIUQIANDUANDEMUBIAOSHOUZHONGQUNTI。

                          三、用可辨识的声音树立品牌形象

                          YINSESHISHENGYINDEWULITEZHI,SHISHENGYINKEBIANSHIDEJIZHI。JUYOUTEDIANDESHENGYINWANGWANGXINGXIANGSHENGDONG,YINRENRUSHENG。LIRUHUOYUEYUGUANGGAOJIEDEYOUXIUPEIYINYUANSUNYUEBIN、LILIHONG、XUDONGYUDENG,TAMENDESHENGYINPUBIANBEISHOUZHONGYUDAXINGJITUANDEPINPAIXINGXIANGLIANXIZAIYIQI,XIANGZHONGGUOYIDONG、BAOMA、SHANGYEYINXINGDENG(JIANBIAO2)。SHENGYINDEKEBIANSHIDUBUJINJINSHIJIANDANDEGEXINGHUA。QIEJIWEIGEXINGHUAERQIU“YI”,FANSHENG“GUAI”。SHENGYINDEBIANSHIDUZAIGUANGGAOPEIYINZHONGQISHISHIPINPAIDERENZHIDU。

                          表2 广告配音员声音特点与品牌形象的完美结合
                        表2 广告配音员声音特点与品牌形象的完美结合

                          CONGBOYINXUEJIAODULAIJIANG,KEBIANSHIDESHENGYINYAOQIAOMIAOYUNYONGSHENGYINBENSHENYINSEHEPINPAIDETIEHEDUJINXINGCHUANGZUO。BINGZAICIJICHUSHANGTONGGUONEIWAIBUJIQIAODEQIAOMIAOSHEJI,YUNYONGDUTEDETINGLIAN、YUQI、ZHONGYINHEJIEZOU,KONGZHIYUYANDEZHANGLIHEDANXING,YIBIAODADUTEDEPINPAINEIHAN,YINRENRUSHENG。QIEJIWEILEXUANSHENGYIN,HULVELEGUANGGAOBENSHEN。YINWEIWULUNJIQIAODUOMEFENGFU、YINSEDUOMEDONGREN,GUIGENJIEDI,SHENGYINSHIWEIZUOPINFUWUDE。GUANGGAOPEIYINZHONG,SHENGYINDEYONGYIZAIYUZAIPINPAISHIYIDEJICHUSHANG,QUANSHI、SHUOMINGQIJIAZHI,YANYI、TISHENGQIXINGXIANG。ERZHEYIQIEDEGENBENSHISHENDURENSHIHEQINGGANQIAQIE。

                          四、结语

                        星云棋牌官网下载   ZONGDELAISHUO,GUANGGAOPEIYINJIUSHIYIJUTIGANSHOUXINGZHIYUSHENGDEGUOCHENG,PEIYINYUANSHOUXIANYAOZIJIYONGXINGANSHOU,FUYUGUANGGAOYUYANYIBIEZHIDEMEILI。SUIRANBUJUNIYUXINWENBOYINZHONGDEGUIYINFASHENGFANGFA,DANSHIDUIYUYUYANDETESEHEBIANHUAQUEYOUHENGAODEYAOQIU。PEIYINYUANYAOYONGXIANHUODEYUYANYINDAOSHOUZHONGYONGXINGANSHOU。

                          参考文献

                          [1].曾志华.广告配音教程[M].北京:北京大学出版社,2007.
                          [2] .田园曲.电影电视配音艺术[M].北京:清华大学出版社,2012.
                          [3] .申鹤.广告配音:建立品牌形象的法宝[J].青年记者,2010(23):79-80.
                          [4] .黄合水.广告心理学[M].北京:高等教育出版社,2005.
                          [5] .雪琴.广告播音艺术[M].北京:北京广播学院出版社,2000.

                          孙艳.浅谈广告配音中的声音运用[J].视听,2019(11):158-159.
                          相近分类:
                          • 成都网络警察报警平台
                          • 公共信息安全网络监察
                          • 经营性网站备案信息
                          • 不良信息举报中心
                          • 中国文明网传播文明
                          • 学术堂_诚信网站

                          百胜棋牌---首页_欢迎您 百灵拼三张-Welcome 蓝洞棋牌官网送3金币---首页_Welcome 035棋牌手游官网 亲朋棋牌官方下载完整版-首页