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                    基于大数据的企业管理创新分析

                    时间:2019-03-17 来源:中国多媒体与网络教学学报(上旬 作者:黄信恒. 本文字数:3941字

                      摘    要:星云棋牌官网下载 大数据时代的到来,使数据信息的使用范围更加宽广、传播速度更加快捷、经济市场更加复杂。在这样的背景下,企业管理必须适应时代发展的需要,转变原有的管理模式,结合大数据进行管理战略调整,拓宽管理思路,并且重视数据分析在企业管理中的作用。针对大数据时代所带来的机遇和挑战,企业可以从建设数据管理平台、建立健全的管理机制、创设大数据网络系统和创新企业管理人才等四个方面来对管理模式进行创新。

                      关键词: 星云棋牌官网下载大数据时代; 企业管理模式; 创新;

                      Abstract: With the coming of the era of big data,the use range of data information is wider,the speed of transmission is faster,and the economic market is more complex.In this context,enterprise management must adapt to the needs of the development of the times,change the original management mode,combine with big data for management strategy adjustment,broaden management ideas,and pay attention to the role of data analysis in enterprise management.In view of the opportunities and challenges brought by the era of big data,enterprises can innovate the management mode from four aspects:building a data management platform,establishing a sound management mechanism,creating a big data network system and innovating enterprise management talents.

                      Keyword: big data era; enterprise management model; innovation;

                      一、前言

                      DASHUJUSHIYIZHONGTONGGUOWANGLUOCHENGXU,DUISHUJUXINXIJINXINGKEXUEHELIDEFENXIHECHULIDEGUOCHENG。TADECHUXIANJICHUANTONGDEQIYEGUANLIMOSHIDAILAILEHENDADECHONGJI,RUGUOQIYEBUDUIGUANLIMOSHIJINXINGBIANGE,JIUHUIYANZHONGYINGXIANGQIYUNYINGHEFAZHAN。DANYUCITONGSHI,QIYERUGUONENGGOUSHUNYINGDASHUJUSHIDAIDEFAZHAN,TANSUOCHUSHIHEDANGDAIQIYEDEXINXINGGUANLILUJING,JIUHUIJIQIYEDEYUNYINGFAZHANDAILAIYUANYUANBUDUANDEDONGLI。DASHUJUTONGGUOHELIYOUXIAODEYUNSUANBANGZHUQIYEFENXIBINGMANZUKEHUDEXUYAO,TIGAOXINXIGONGZUODECHULISUDUDEYOUSHIBANGZHUQIYEWANCHENGGUANLICHUANGXIN,YINCI,QIYEYINGGAIZHUAZHUDASHUJUDEJIYU,ZHONGSHIBINGHELILIYONGDASHUJUSUODAILAIDEYOUSHI。

                      二、建设科学的数据管理平台

                      数据对于企业的作用十分突出,企业生产时需要数据的记录和分析,以确保能够准确掌握产品的生产数量、生产质量和生产速度的信息,实现对产品质量的把控。在销售时,企业也需要通过电子商务网站、社交网站等平台收集消费者的消费记录和访问记录,从而分析消费者的消费意向和市场需要,然后更有针对性的生产产品以及向消费者推荐产品。另外,数据还能在还可以帮助企业进行内部管理,找管理中的问题,并及时解决。因此,企业要建立一个科学的数据管理平台,对大数据进行有效的管理和利用。首先,企业要在内部建立一个健全完善的数据总库,为企业提供一个网络管理平台。数据总库的管理板块主要包括人力资源数据库、生产部数据库、销售部数据库、行政管理部数据库、技术部数据库和财政部数据库等。每个数据库中录入每个部门的相关数据,比如:人力资源数据库中分为几个板块,分别记录有每个部门的工作人员的基本信息、联系方式以及生平履历,以方便人员管理;生产数据库中同样分为生产产品数量、生产质量、生产速度等信息板块,方便对企业产品的管控;在销售数据库中,包含有客户信息数据板块、各分店销售情况的板块、客户满意度的信息板块和售后服务板块;在行政管理数据库中,分别设有各部门的人员出勤情况、业绩情况等板块;技术部中设有各项技术的发明、使用情况和创新情况的板块;在财政部数据库,设有各部门员工的绩效考核情况、工资发放情况以及产品购买成本、企业每月的收入情况等。创立科学完善的数据库,可以清楚全面掌握整个企业的运营状况,方便企业的管理;第二,建立数据平台也可以让工作人员快速的本部门的基本情况以及了解公司的基本运营;第三,工作人员也可以通过这一平台快速获取其他部门的有效信息,比如行政部门有想要获得其他部门的信息情况,就可以从平台上快速获取,提高工作效率。其次,企业可以通过对数据平台的部分开放和资源共享,与其他企业建立合作共享的关系。两个企业之间一旦建立起战略合作伙伴关系,就存在着利益共享关系,所以企业可以对自己的合作伙伴开放和共享与合作相关的部分数据平台,比如:消费者数据信息,使得双方都能享有彼此的消费者基础等。建立合作共享的数据平台可让合作双方的关系更加紧密,达到合作共赢的效果,从而促进本企业的快速发展。
                     

                    基于大数据的企业管理创新分析
                     

                      三、建立科学完善的管理体系

                      QIYEDEYOUXIAOYUNYINGHEFAZHANLIBUKAIKEXUEDEGUANLIJIZHI。CHUANTONGDEGUANLIJIZHIYIJINGBUSHIYINGXIANDAISHEHUIFAZHANDEXUYAO,YINCI,QIYEYINGDANGJIEHESHUJUSHIDAIDEFAZHAN,CHUANGXINQIYEGUANLIJIZHI,RANGQIYENENGGOUZUODAOGAOXIAOYUNXING,CUJINQIYEFAZHAN。QIYEDEGUANLITIXIKEYIFENWEISANGEJUECEJIZHI、GUANLIJIZHIHEKAOHEJIZHISANBUFEN。

                      1.决策机制。

                      QIYEDEJUECEHUODONGJUEDINGZHEQIYEFAZHANFANGXIANG、FAZHANSUDUHEJINGJIXIAOYIDETISHENG,DUIQIYEDESHENGCUNFAZHANYOUZHEZHONGYAOZUOYONG,YINCI,QIYEDEJUECEYINGDANGSHENZHIYOUSHEN。QIYEJUECEXUYAOJIEHEJINGJISHICHANGDEFAZHANXUYAOYIJIQIYEZISHENQINGKUANGLAIKAOLV,RUGUOZHISHANGTANBING,JIUHUIRANGQIYEFAZHANTINGZHIBUQIANSHENZHISHILUOHOUYUREN,ZUIZHONGZHINENGCANZAOTAOTAI。ZAIDASHUJUSHIDAIBEIJINGXIA,JUECERENYUANKETONGGUODASHUJUJISHUCAIJISHICHANGGONGQIUZHUANGKUANGHEGUKEXUQIU,RANHOUZAIJUEDINGXIAJIDUCHANPINSHENGCHANSHULIANGHEDIAOZHENGXIAOSHOUFANGSHI,KUOZHANXIAOSHOUDIYUDENG,HUOZHEKAOLVQIYESHIFOUYAOGENJUSHICHANGDEXUQIUERZHUANXING。YOUCIKEJIAN,DASHUJUJISHUDEYUNYONGYOUZHUYUJUECEDEQUELIHESHISHI。

                      2.管理机制。

                      QIYEZAIBUDUANFAZHANZHUANGDADESHIHOUYEYAOFAZHANHEWANSHANZISHENDEGUANLIJIZHI,ZHEIYANGCAINENGYOUXIAOTIGAOQIYEDEZONGHESHILI。DASHUJUJISHUDEYINGYONGYEJIQIYEGUANLIJIZHIGAIGECHUANGXINTIGONGLEKENENG。SHOUXIAN,QIYEGUANLIKEYIFENWEISHANGZHONGXIASANCENG,CENGCENGSHENRU,BAOZHENGGUANLIQUANMIANDAOWEI。QIYEDEGAOCENGGUANLIYOUQIYEDELINGDAOCENGZUCHENG,GUANLIZHEGEBUMENJINGLI;ZHONGCENGGUANLIYOUGEBUMENJINGLIZUCHENG,GUANLIZHEBUMENZHONGDEGEXIANGMUXIAOZUZUZHANG;JICENGGUANLIYOUXIAOZUZUZHANGGOUCHENG,FENGUANSHOUXIADEMEIGEYUANGONG。ZHEIYANGDECENGCENGGUANLIKEYIBANGZHUGUANLIDEGUIFANXINGHEBIAOZHUNXING。LINGWAI,ZAIDASHUJUJISHUDEBANGZHUXIA,QIYEDEGUANLIXIAOLVGENGGAO。

                      3.考核机制。

                    星云棋牌官网下载   GONGZIFULISHIYUANGONGTIGAOGONGZUOXIAOLVDEGENBENDONGLI,SUOYIYAOZHONGSHIYUANGONGDEJIXIAOKAOHEJIZHI。JIXIAOKAOHEJIZHIYIBANFENWEISANGEBUZHOU:KAOHEZHIDING、KAOHEPINGDINGHEKAOHEFANKUI。KAOHEMUBIAOSHIGONGSIGENJUZISHENDEFAZHANXUYAOHEYUANGONGDEXIAOLVQINGKUANGLAIZHIDINGDE,YUANGONGDEKAOHEDAMUBIAOZHIXIA,KEYIFENWEIJIGEXIAOMUBIAOZHUYISHIXIAN,ZAIGONGZUODEGUOCHENGZHONG,YEKEGENJUYUANGONGGONGZUOJINDUDUIXIAOMUBIAOJINXINGDIAOZHENG,CONGERBAOZHENGDAMUBIAOSHUNLIWANCHENG。KAOHEPINGDINGZHIDESHIZAIYUEMODUIYUANGONGKAOHEMUBIAOWANCHENGQINGKUANGJINXINGPINGDING,ZHEISHIKAOHEJIZHIZHONGZUIZHONGYAODEBUFEN,JUEDINGZHEYUANGONGGONGZIFULIFAFANGDEDUOSHAO,KAOHEFANKUISHIZHIGONGSIJIANGKAOHEJIEGUOFANKUIJIGONGZUORENYUAN,RANGTAMENLEJIEDAOZISHENGONGZUOZHUANGKUANG,YIBIANZAIRIHOUZUOCHUXIANGYINGGAIJIN。

                      四、构建大数据网络系统

                      WEILEGENGJINYIBUTISHENGDUIGEZHONGSHUJUDEYOUXIAOYUNYONG,MANZUDASHUJUSHIDAIDUIQIYEGUANLICHUANGXINDEXUYAO,QIYEXUYAOGOUJIANCHUDASHUJUWANGLUOXITONG。ZHEIGEXITONGZHUYAOSHIDUIFEIJIEGOUHUADEXINXIYUBANJIEGOUHUAXINXIDEBAOCUNYUYUNYONG,JUTIBAOKUOYINPINDECHULI、SHIPINDECHULI、TUPIANDECHULIHEWEIBO、WEIXINXINXIDECHULI。QIYELIYONGDASHUJUWANGLUO,KEYIGOUJIANCHUYUNXINGGAOXIAO、LIANXIJINMIDEWANGLUOXITONG,RANHOUTIGAOSHUJUSHOUJIHECHULIDESUDU,WAJUEQIANZAIDE、SHENCENGCIDESHANGYEJIAZHI,CONGERZAISHUJUSHANGZHICHIQIYEDEFAZHAN。CHUCIYIWAI,DASHUJUWANGLUOXITONGDEZUOYONGFEICHANGFENGFU,TABUJINKEYIDUIZISHENDESHUJULIUXIANGHESHUJUKUJINXINGJIANKONG,BINGBAJIANKONGBAOGAOCHUANSONGJIQIYE,SHIDEQIYEDUISHUJUXIANGYOUYIDINGDEZHANGKONGLI;HAIKEYISHISHIZHANSHIFUWUNEIRONGHECHANPINDEXIANGGUANXINXI,SHIDESHUJUGUANLIJUYOUKEXUEXINGHESHIXIAOXING,DUIQIYEDEGONGZUOTIGONGGENGDADEBANGZHU。ZAIQIYEYUKEHUDEGUANXISHANG,QIYEYEKEYISHIYONGDASHUJUWANGLUOXITONG,TONGGUOLIYONGXIANGGUANDEWANGLUOXINXI,DUIKEHUDEXINXIJINXINGJINYIBUSHOUJI,NULIFAZHANXINKEHULAIYUAN,BINGXIYINXINKEHUYINQIDUIGONGSIHEZUOYIXIANG。YUCITONGSHI,QIYEYEYAOZHUYIJIAQIANGYULAOKEHUZHIJIANDEGOUTONGJIAOLIU,FANGZHILAOKEHUDELIUSHI,CONGERBAOZHENGGONGSIYONGYOUXIANGDANGSHULIANGDEKEHULIANG。ZUIHOU,DASHUJUXITONGHAIKEYIGENJUSHOUJIDAODEKEHUXINXI,FENXIKEHUDENIANLINGQUNTI、XIHAODENG,RANHOUZHENDUIBUTONGKEHUQUNZHIDINGCHUJUYOUGEXINGHUACHANPINHEFUWUJIHUA,YIMANZUKEHUFENGFUDUOYANGDESHIJIXUQIU,CONGERRANGKEHUGENGJIAXINLAIGAIGONGSI,GOUJIANERZHEJIANZHANGQIWENGUDEHEZUOGUANXI,CONGERBAOZHENGQIYEYONGYOUYUANYUANBUDUANDEFAZHANDONGLI,CUJINQIYEDECHANYEHUAZHUANBIANSHENGJIHEGUIMODEFAZHANZHUANGDA。

                      五、创新企业管理人才

                    星云棋牌官网下载   QIYEZHIJIANDEJINGZHENGBUJINSHIJINGJIFANGMIANDEJINGZHENG,YESHIRENCAISHANGDEJINGZHENG,SUOYI,RENLIZIYUANGUANLIHERENYUANDIAOPEIDUIQIYELAISHUOZHIGUANZHONGYAO。QIYEYAOXIANGLIUZHUYOUXIUDERENCAI,JIUYAOZAIFAHUIQIYEZISHENDEYOUSHI,JIANLIJIANQUANDERENCAIGUANLIJIZHI,MANZURENCAIDEXUQIU。QIYERENCAIZHANLVEDEDIYIBUSHIRENCAIYINJIN,ZHEIYIDIANKEYILIYONGDASHUJUWANCHENG。DASHUJUZHUYAOSHIZAIDALIANGDESHUJUXINXIZHONG,GENJUFENXI、DUIBIHEZONGHEKAOLIANG,SHAIXUANCHUYOUXIUDERENCAISHUJU,BINGFANKUIJIQIYE,YUYICANKAO。ZHEIYEJIUYIWEIZHE,DASHUJUDUIRENCAIDESHUJUYAOQIUHENGAO,QIYERENCAIBUDANYAOYONGYOUSHULIANDEJISUANJIZHISHI,HAIYAOYONGYOUSHICHANGYINGXIAOFANGMIANHEGUANLIXUEFANGMIANDEZHISHI,ZHEIYANGRENCAICAINENGJINKUAIRONGRUDAOGONGZUOZHONGQU。ZHEISHILIYONGDASHUJUYINJINRENCAIDECANKAOTUJINGZHIYI。LINGWAI,CHULEYINJINZHUANYEYOUXIURENCAI,QIYEHAIXUYAODUIRENCAIJINXINGXIANGGUANDEPEIYANG,BAOZHENGRENCAIDEGONGZUOXIAOLVHEGONGZUOZHILIANG。QIYEZAIPEIYANGRENCAIDESHIHOU,YAOKANDAORENCAIDEYOUSHI,BINGSHIQIFAHUICHUGENGDADEGONGZUOJIAZHI;DIER,QIYEYAOZHENDUIBUTONGBUMENDEGONGZUOXUQIUDUIRENCAITICHUCEZHONGDIANBUTONGDEYAOQIU;DISAN,XIANDAIZHUANYERENCAIDOUYINGJUBEIYOUYIDINGDEXINXICHULIFENXINENGLI,YEJIUSHIJISUANJIYUNYONGNENGLI。ZHEIXIESHIPEIYANGHEKAOHEYUANGONGGONGZUOJINENGDEYAOSU。QIYEDERENCAIPEIYANGGONGZUO,CHULEZHIDINGPEIYANGNEIRONGZHIWAI,HAIYOUPEIYANGLUJINGDEZHIDING,BIRU:YUGEGAOXIAOJIANLIHEZUOGUANXI,WEIZAIXIAODAXUESHENGTIGONGSHIXIPINGTAI,BINGGULIXUESHENGDAOQIYESHIXIDENG。

                    星云棋牌官网下载   ZONGSHANGSUOSHU,ZAIDASHUJUSHIDAIDEBEIJINGXIA,QIYEYAOXIANGBAOCHIJIANKANGWENDINGDEFAZHAN,BUBEISHEHUISHICHANGSUOTAOTAI,JIUBIXUYAOZHUANBIANYUANYOUDEGUANLIMOSHI,DUIQIJINXINGBIANGEYOUHUA,YIMANZUQIYESHENGCUNFAZHANDEXUYAO。YIBANERYAN,QIYEKEYITONGGUOJIANLISHUJUGUANLIPINGTAI、GOUJIANDASHUJUWANGLUOXITONGHECHUANGXINQIYEGUANLIJIZHIHEZHUZHONGSHUJURENCAIPEIYANGSIGEFANGMIANLAIJINXINGGUANLIMOSHIDECHUANGXIN。

                      参考文献

                      [1]李莉.大数据时代下企业管理模式创新研究[J].中外企业家,2017(7):248-248.
                      [2]樊静.大数据时代下企业管理模式创新研究[J].企业改革与管理,2019(6):66-66.
                    星云棋牌官网下载   [3]叶菁.基于大数据时代下企业管理模式创新[J].当代旅游,2017(10):106-106.

                      黄信恒.大数据时代下企业管理模式创新研究[J].中国多媒体与网络教学学报(上旬刊),2020(04):64-65.
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