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                汽车4S店销售内勤工作实践报告

                时间:2018-07-16 来源:时代金融 作者:赵白絮 本文字数:1924字

                  摘    要: 经济的快速发展, 人们生活节奏加快, 导致人们对出行方式的方便快捷和代步工具的舒适性等要求也越来越高。传统的自行车等交通工具已经不能满足人们的需求, 人们开始追求更高质量的生活方式, 而汽车作为新型的代步工具, 开始成为了现代社会不可替代的重要交通工具, 越来越多的消费者也希望拥有自己的汽车。面对日益增大的消费人群, 汽车4S店的销量也越来越多, 不仅要求汽车销售人员的综合素质能力提高, 还对销售内勤岗位提出了挑战。销售内勤沟通着领导、销售顾问和顾客三者之间的联系。本文着重讲述销售内勤在汽车4S店工作过程中遇到的问题和改进策略, 帮助销售内勤更高的实现价值, 为公司创造收益。

                  关键词:星云棋牌官网下载 前台接待; 岗位职责; 提升服务;

                  一、公司简介

                  (一) 公司背景

                  TIANJINSHIKONGGANGHUIYIBIEKE4SDIANSHIXINJIANGGUANGHUIQIXIAZIGONGSI, 1989NIAN5YUE2RIGUANGHUIJITUANZAIXINJIANGCHENGLI。JINGGUO22NIANDECHUANGYEFAZHAN, XIANZAIYONGYOU571YIYUANZICHAN、5WANMINGYUANGONG、SHI“NENGYUANKAIFA、QICHEFUWU、FANGCHANZHIYE”SANDACHANYEJIYITIDEGUOJIDAXINGMINYINGQIYEJITUAN, CENGDUOCIHUODEZIZHIQUJI、GUOJIAJIRONGYUCHENGHAO, LIANXUSHINIANBEIPINGWEI“ZHONGGUOQIYEWUBAIQIANG”。2011, BEIPINGWEI“DIYIBAIERSHIQINIANDUZHONGGUOQIYEWUBAIQIANG”HE“WUBAIQIANGZHONGGUOMINYINGQIYE”, BEIGUOJIASHOUYU“CHENGXINQIYE”CHENGHAO。ANZHAOJITUANFAZHANGUIHUA, DAO2014NIAN, GUANGHUIJITUANJIANGHUICHENGWEIZHONGGUOZONGHEJINGJISHILIPAIMINGQIANWUSHIDEDAXINGSIYINGQIYEJITUAN, JINRUSHIJIEWUBAIQIANG。2014MINYINGQIYEWUBAIQIANGDI6MING。XINJIANGGUANGHUIJITUANZAI2016NIAN8YUEPINGXUAN“2016ZHONGGUOQIYEWUBAIQIANG”ZHONGPAIMINGDI135WEI。

                  GUANGHUIJITUANYU2001NIANRUSHOUQICHEFUWUXINGYE, 2004NIAN, KAISHIYUMEIGUOXINQIAOTOUZIJITUANHEZUO, QIANHOUZAIQUANGUO24GESHENGSHIZHONG, TOUZIJIANSHE、SHOUGOULEDIFANGJINGYINGGUIMOBIJIAODADEJIAYONGQICHEYINGXIAOFUWUGONGSI, FEIKUAIBURUGUONEIQICHECHANYEXIAYOUFUWULINGYU, ZHUJIANDEGOUCHENGLEQUANGUOQICHELIANSUOXIAOSHOUFUWUWANGLUO。ZAIQUANGUOJIANSHE12JIADIYUPINGTAIGONGSI。GUANGHUIQICHELIANZHESINIANHUODELEQUANGUODIYIDECHENGJI。JIEZHI2010NIANDI, GONGYOU4SDIAN355JIA, XINJIAMENGDIAN2JIA, ZHIXIAODIAN50JIA;BINGSHIXIANQICHEXIAOSHOU35WANLIANG, SHOUHOUWEIXIUFUWU300WANLIANG;GONGSIZHENGNIANYINGYEZONGSHOURUYUEWEI531.39YIYUAN;QUANNIANDEJINGLIRUNDADAOLE12.94YIYUAN。

                  (二) 企业文化

                  DIYI, SHIMING:QUANXINQUANYIDEWEIKEHUTIGONGYILIUDEQICHEYINGXIAOFUWU。

                星云棋牌官网下载   DIER, YUANJING:GUONEILINGXIANBINGJUGUOJIJINGZHENGLI。

                  DISAN, JIAZHIGUAN:KEHUWEIZHU, ZHIGONGWEIBEN, QUDEJIAZHI, NIWOGONGYING。

                  DISI, JINGYINGLINIAN:YININWEIZHONGXIN、YISHICHANGZUODAOXIANG。

                  (三) 完整的公司管理结构

                星云棋牌官网下载   BUMENSHEZHI:GONGSIBUMENSHEZHIKEXUEHUA, YONGYOUDIANZONGJINGLI、XIAOSHOUBUMEN、RENSHIBUMEN、CAIWUBUMEN、SHICHANGBUMEN、XINGZHENGBUMEN、WEIXIUBUMEN、SHOUHOUBUMENDENG。XIZHIHELIDEBUMENFENGONGDENGYOULIYUGONGSIDEFAZHAN, CHONGFENYUNYONGRENLIZIYUAN, JINENGRANGMEIGERENGESIQINENG, SHIXIANZIJIDEJIAZHI, YOUNENGTUANDUIYOUHAOXIEZUOSHIXIANZUIDADEXIAOYI。ZHIWEISHEZHIYEHENKEXUE, ZHUCENGDIJIN, MEIYIGEBUMENDOUHUIYOUGEZIBUMENDEGAOJIGUANLI, ZONGJINGLIYEHUITONGCHOUQUANJUSHIMEIYIGEBUMENDOUZHENGCHANGYUNZUO。

                汽车4S店销售内勤工作实践报告

                  二、公司存在的问题

                  (一) 客户资源管理问题

                  MUQIAN, QICHEFUWU4SDIANDEJINGTAIXINXIHEDONGTAIXINXIJIANGBEIJILUXIALAI, DANBINGBUJIZHONGZAIYIGEBUMENHERENYUANSHOUZHONG。XINXIDEGENGXINBUSHIJISHIDE。HENNANBATAZHENGHEZAIYIQI。, BUTAIRONGYIXINGCHENGYIGEKEHUDELIANXU、ZHUNQUE、WANCHENGDEJILU。

                  XIANRUJINQICHEFUWU4SDIANYOUYUKEHUXINXIGUANLISHOUDUANDEBUZU, XIAOSHOUGUWENXUYAOFUCHUHENDADEJINGLIFANGZAIGUKEXINXIDANGANJIANLIDENGJICHUGONGZUOZHONG, DUIGENGJIAZHONGYAODEGUKEXINXITONGJIFENXIDENGGONGZUOQUEHAIMEIYOUZUO。

                  (二) 销售管理问题

                星云棋牌官网下载   QICHEFUWU4SDIANDLEIKEHUDECHENGJIAOLVYIBANDOUHENDI, YINWEIDUANSHAOYOUYONGDEXIAOSHOUGUANLIGONGJU, DUIXIAOSHOUGUOCHENGQUESHAOYOUYONGDEGUANLIMOSHI, RANGYIXIEKEHULIUSHIYANZHONG。

                  ZAIQITAGUOJIACHENGSHUDESHICHANGZHONG, XIANGYAOCHENGWEIYIMINGQICHEXIAOSHOUGUWEN, JIUXUYAOQUDEYIDINGDEZIGE, DADAOXIANGGUANDEBIAOZHUNYAOQIU, DANSHIZAIZHONGGUO, PINGCHANGDEXIAOSHOUGUWENZHIJINGGUOGONGSIPINPAIDEJIANDANPEIXUN, QUESHAOXIAOSHOUFUWUDEJIBENZHISHI, SUOYICHANGCHANGHUICHUXIANXIAOSHOUGUWENWEILENENGDUOMAICHUQUJILIANGCHEERCHUANDABUZHENGQUEDEXINXI, WUDAOLEGUKE, WEIJINHOUDEJIUFENLIUXIALEDAOHUOSUO。

                  (三) 信息反馈失真问题

                  XINXIFANKUISHI4SDIANDEYINGXIAOXINGSHIYUQITADEXINGSHIXIANGBIJIAOZUIGUANJIANDEYOUSHI。TABACHENGYONGQICHESHENGCHANCHANGJIAYUGOUCHEXIAOFEIZHEJINJINDELIANJIEZAILEYIKUAI, RANGQICHESHENGCHANCHANGJIADEDAOLEZUIXIANDEZIYUAN, YEWEIYIHOUDESHENGCHANKAIFAHEZHILIDETISHENGGONGJILESHIFENZHENGUIDEJIANYI。DANWOGONGSIMEIYOUJIANLILIANGHAODEXINXIGUANLIXITONGHEXINXIGUANLIZHUANYUAN。

                  (四) 客户服务问题

                  4SDIANZUOWEIXIAOSHOUFUWULEIQIYE, ZHIYOUTIGAOZISHENFUWUCAINENGDADAOJIANGQICHEXIAOSHOUCHUQUDEMUDE, YIGE4SDIANCONGSHOUQIANJIEDAI, XIAOSHOUGUWENDAOSHOUHOUKEFUDOUYINGJUBEIYOUXIUDEFUWUYISHI, TEBIESHISHOUHOUFUWU, 4SDIANHENDUOTONGBINGJIUSHIJIANGCHEMAICHUQUHOUJIUTAIDUDAZHUANWAN, DUIGUKEDESHOUHOUFUWUBUDANGHUISHI, TUOTUOLALA, SHENZHITUISANDUOSI, SHUBUZHIWEIHUHAOKEHUHUIDAILAIGENGDUODESHOUYIHELIANGHAODEKOUBEI。

                  (五) 市场活动的创新问题

                  QICHE4SDIANWEILEXIYINKEHUZONGHUIXIANGCHUGEZHONGDIANZI, TUICHUGEZHONGHUODONGXIYINKEHU, DANSHIZHEIXIEHUODONGWANGWANGQUESHAOXINYI, CHOUJIANG, SONGBAOYANGTAOCANDENGQUEFAXINYI。WOMENYINGJIEJIANQITAYOUXIUDE4SDIANDECHENGGONGANLI, ZAICIJICHUSHANGJIAYIGAIJINHECHUANGXIN, PEIYANGZIJIDECHUANGXINYISHI, TUIJINSHICHANGHUODONGDEJINXING, DADAOGENGHAODEXUANCHUANXIAOGUO。TONGGUOMEITI、GONGYIHUODONGDENGJINXINGXUANCHUANYESHISHICHANGHUODONGBUCUODETUIGUANG。

                  赵白絮.天津汇益别克4S店前台岗位实践报告[J].时代金融,2018(35):318.
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