星云棋牌官网下载

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                        学术堂专业论文学习平台您当前的位置:学术堂 > 体育论文 > 体育管理学论文

                        基于户外真人秀节目的体育市场营销研究

                        时间:2018-12-27 来源:未知 作者:依依 本文字数:5316字

                          体育市场营销论文(汇总10篇)之第十篇

                          摘要:文章以体育营销、整合营销、企业社会责任等为理论依据, 选取一些户外真人秀节目为研究对象, 采用文献资料法、案例分析法、逻辑分析法等研究方法。研究认为, 企业在整合营销传播理论的指导下, 其营销效果表现出如下几个特点:目标受众精准度较高、能够实现企业与消费者的双向沟通、传统媒体与新媒体相结合、营销形式多样化等。得出如下结论:良好的公共关系是大众体育营销的基础保障;优质的媒介资源组合, 实现传播效果最大化;注重企业内部、外部资源整合, 实现边际效益最大化;整合多种营销形式, 实现营销理念创新。

                          关键词:休闲体育,主题旅游,体验式报道,转型升级

                          1前言

                        星云棋牌官网下载   ZHONGGUOSHEHUIKEXUEYUANLVYOUYANJIUZHONGXINZHURENSONGRUIZAI2015ZHONGGUOXIUXIANDUJIADAHUISHANGFABULEGANGGANGCHUBANDE《2013-2015NIANZHONGGUOXIUXIANFAZHANBAOGAO》。GENJUBAOGAODECESUAN, 2014NIANWOGUOXIUXIANXIANGGUANCHANYEGUIMOYUEWEI3.6WANYIYUAN, XIANGDANGYUSHEHUIXIAOFEIPINLINGSHOUZONGEDE13.8%, XIANGDANGYUGDPDE5.7%, YUJI2015NIANDECHANYEGUIMOJIANGTUPO4WANYIYUANDAGUAN。[1]2015NIAN10YUE30RI, DISANJI《BENPAOBAXIONGDI》KAISHIBOCHU, HUANLEYICHAMINGXINGDEHUWAIZHENRENXIUYIJIUMINGLIEZHOUMOZONGYISHOUSHIBANGQIANMAO。YUCITONGSHI, 《BABAQUNAER》、《JISUQIANJIN》、《QUANYUANJIASUZHONG》、《LVXING》DENGTONGLEIXINGLANMUYEXIYINLEDALIANGGUANZHONGDEYANQIU。

                          ZHIQIANGAILINGYUDEYANJIUZHUYAOJIZHONGZAIPINPAIHESAISHIDEGUANXIFANGMIAN, ERMUQIANXIUXIANHUWAIJIEMUHUOBAODEXIANXIANGQUEFANYINGCHUQIYEJIEZHUYUDAZHONGTIYUZIYUANJINXINGDUOYUANHUADEZHENGHEYINGXIAOCHUANBODEXINQUSHI。YIGECHENGGONGDEJIEMUKEYIJIANGPINPAINEIHAN、TIYUJINGSHENHEYULEXIUXIANYOUJIJIEHE, XIYINGENGDUODEYUANBENBUAIHAOTIYUDERENCANYUHUOGUANKAN, JIANGDAZHONGTIYUZIYUANCHONGFENLIYONGDESILU, LUOSHIZAIQIAOMIAOSHEJIDEYINGXIAO“SHIJIAN”DANGZHONG, BINGQUDECHAOYUQIDEXIAOGUO。ZAIQUANSHIJIETIYUHEYULECHANYESHENDURONGHEDEDAQUSHIXIA, BENWENDUIZHEIZHONGXINYINGXIAOMOSHIDEYANJIUJIANGWEIQIYEHUOPINPAIJIGOUZHIDINGYIXIUXIANTIYUWEIZHUDEZHENGHEYINGXIAOCHUANBOFANGANTIGONGYIDINGCANKAO。

                          2研究对象与研究方法

                          2. 1YANJIUDUIXIANG

                          BENWENZHUYAOYIJINNIANLAISHOUSHILVSHIFENHUOBAOHEZHENGHECHUANBOYINGXIAOFEICHANGCHUSEDENEIDITIYUXIUXIANLEIDIANSHIJIEMUHETIYUZHUTIDESAISHI、HUODONGWEIYANJIUDUIXIANG, LIRU《BENPAOBAXIONGDI》、《BABAQUNAER》、《LVXING》、《JISUQIANJIN》DENG。

                        星云棋牌官网下载   2. 2YANJIUFANGFA

                          2. 2. 1 WENXIANZILIAOFA

                          GENJUYANJIUXUYAO, FENBIEZAIGUANGZHOUTUSHUGUAN、ZHONGSHANTUSHUGUANJIGEXUESHUWANGZHANSHANGSHOUJI、ZHENGLIYOUGUANTIYUYINGXIAO、SHICHANGYINGXIAO、XIUXIANTIYUDENGFANGMIANDEZILIAO;YUEDULEDALIANGSHICHANGYINGXIAOXUE、GUANGGAOXUE、GUANLIXUEDENGXIANGGUANSHUJI, WEIBENYANJIUTIGONGLECHONGFENDELILUNYIJU。

                          2. 2. 2 LUOJITUILIFA

                        星云棋牌官网下载   CAIYONGGUINA、YANYI、LEIBI、TUILIDENGSIWEIXINGSHIDUISUOHUODEDEZILIAOHEDIAOCHA、YANJIUJIEGUOJINXINGLUOJITUILI。

                          3分析与讨论

                          3. 1YUNDONGXIUXIANLEIZHENRENXIUPANDIAN

                          3. 1. 1 MINGXINGHUWAIZHENRENXIUYILAN

                        星云棋牌官网下载   《BENPAOBAXIONGDI》SHIZHEJIANGWEISHIYINJINHANGUOSBSDIANSHITAIZONGYIJIEMU《Running Man》TUICHUDEDAXINGHUWAIJINGJIZHENRENXIUJIEMU, YOUZHEJIANGWEISHIHEHANGUOSBSLIANHEZHIZUO, YU2014NIAN10YUE10RISHOUBO, MEIGEZHOUMOYIQI。JIEMUQIANQIYOUHANGUOTUANDUIZHUDAOZHONGFANGPEIHE, ZHIHOUJIAOYOUZHEJIANGWEISHIJIEMUZHONGXINYUHANGYINGTUANDUIQUANPANFUZE, RUJINYIJINGBOFANGDAOLEDISANJI[2]。

                          YIFANGMIAN, JIEMUGENGDUODIRONGRULEDANGDIWENHUAYUANSU, DAZAOZHONGGUOTESEDE“PAONAN”WENHUA。XIHU、DUNHUANG、WUZHEN、WUHANGAOXIAODENGGEDIDEFENGTUMINQINGZAIJIEMUZHONGZHANXIAN, ZAIJIGUANZHONGMENDAILAIKUAILEDETONGSHI, YEJIDADIZHANXIANLEGEGEDIFANGDEMINSUFENGQING。LINGYIFANGMIAN, JIEMUZAINEIRONGSHEJISHANGJIEHEDANGQIANSHEHUIREDIANHEYUQINGZOUXIANGKAOLV, SHEJIXUANNIANXING、QUWEIXINGHESHIDAIGANJIANBEIDEYOUXIRENWU;ZAIJIABINCANYUFANGMIANJINLIANGDUOXUANZEYIXIEYULUNRENTONGDUHEGUANZHUDUJIAOGAODEMINGXINGYIRENRUDENGCHAO、Angelababy (YANGYING) 、LICHEN、CHENHE、ZHENGKAI、WANGBAOQIANG、WANGZULANDENGJIARU;ZAIYUNDONGHEJIANKANGLINIANDECHUANBOSHANGYEJIYULEJIEMUZHENGNENGLIANG。“YULE”、”YANGGUANG““JIANKANG”SHI《BENPAOBAXIONGDI》DESANGEGUANJIANCI, XIANHOUJIANGPAOBU、TIAOGAO、YOUYONGDENGYUNDONGYUANSURONGRUQIZHONG, SHENSHOUGUANGDA80HOU、90HOUNAIZHI00HOUDEHUANYING。

                          SHOUSHILVFANGMIAN, 2014NIANSHOUBOSHIWEI1.132%, SHICHANGFENE3.196, SUIHOUJIEJIEPANSHENG, 2015NIAN1YUE9RIDADAOLE4.116%, SHICHANGFENE12.43%。CHULEPAONAN, TONGLEIXINGDEMINGXINGHUWAIZHENRENXIUHAIYOUHUNANWEISHIDE《BABAQUNAER》, SHENZHENWEISHIDE《JISUQIANJIN》DENG。HUNANWEISHIDE《BABAQUNAER》, QIZHONGDISANJIGONG16QI, CSM50CHENGPINGJUNSHOUSHILV2.262%。SHENZHENWEISHI《JISUQIANJIN》ZEXIYINLEHANGENG、WUXIN、DENGZIQI、ZHANGYUNJING、YANGQIANHUA、DINGZIGAO、CENGZHIWEI、CENGBAOYIHEKUAIZIXIONGDIDENGMINGXINGJIAMENG, ZAIAODALIYA、TUERQI、NANFEIDENG8GEGUOJIADE11GECHENGSHIJINXINGLEJINGSAITIAOZHAN, SOUHUSHIPINTONGSHIZAIXIANBOCHU。2016NIAN, SHENZHENWEISHIXIESHOUBANQUANFANGDISHINIYIJISOUHUSHIPINLIANHETUICHU《JISUQIANJIN》DISANJI[3]。SOUHUZUOWEIDUBOPINGTAIDETONGSHIYEJIANGSHOUCICANYUDAOJIEMUZHIZUOGUOCHENGZHONG。

                          3. 1. 2 SURENZHENRENXIU

                          《LVXING》 (ON THE ROAD) SHIYOUZHONGGUODIYISHIPINWANGZHANYOUKUWANGLIANSHOU“JIXIANQINGLV”ZHANGXINYU、LIANGHONGDAZAODESHOUDANGWANGLUOZIZHIHUWAIZHENRENXIUJIEMU。MUQIAN, 《LVXING》YIJINGJINRUDISANJI, BINGYU2015NIAN6YUE25RI, ZAIYOUKU、TUDOUSHUANGPINGTAIZHENGSHISHANGXIANBOCHU。GAILANMUSHANGXIANJINSANGEYUEBOFANGLIANGTUPO1YICI, JIJUNDA611WANCI。

                        星云棋牌官网下载   2013NIANNIANDI《LVXING》DIERJISHANGXIAN, YIGENGXINQUANJI50JI, ZONGBOFANGLIANGCHAOGUO8YI。ZAICHUANGXIATONGLEIJIEMUBOFANGJILUDETONGSHI, GENGHUODEDOUBANWANGYOUGAODA9.4DEPINGFEN。QIEYINFALEZHULIUMEITIRUYANGSHI《DUIHUA》、《XINWENZHOUKAN》DENGDEGUANGFANGUANZHUHEFENFENBAODAO, HAIZAIMEIGUO、YINGGUODENGDIBOCHU, BINGYIDUHUODEBENCHIDEGUANMINGZANZHU。

                        星云棋牌官网下载   YOUSHANGKEJIAN, YUNDONGXIUXIANLEIZHENRENXIUJIEMUYIBUJINJINSHIWEILEYULEDAZHONG, ERSHICHENGCHANYEHUADIHUOBAOFAZHAN。

                          3. 2XIUXIANTIYUSHICHANGKAIFAYUYINGXIAO

                          3. 2. 1 XINSHIQIXIUXIANCHANYEDEXINGEJU

                          RENMENZAIXUANZEXIUXIANTIYUHUODONGNEIRONGXINGSHIDEQIANTIDAIYOUMINGXIANDEXINGQUXINGTEZHENG, SUOXUANZEDEXIANGMUWANGWANGSHIZIJIGANXINGQUDEHEYOUYIDINGJICHUDE, GERENXINGQUYUENONGHOU, CANYUGAINEIRONGXINGSHIXIUXIANTIYUHUODONGDEYISHIBIANYUEQIANG, CANYUDEPINLV、SHIJIANDOUHUIDEDAOZHANGSHIQIDEBAOCHI。ZAICIJICHUSHANG, GERENCANYUXIUXIANTIYUDEGUOCHENGYENENGGOUSHIRENZAIQINGSONGHESUIYIZHONGDEDAOJINGSHENSHANGDEMANZUHEKUAIGAN, CONGERSHIRENCHANSHENGJIJI、YUKUAIDEQINSHENTIYAN, TIXIANXIUXIANTIYUDEYULEXINGTEZHENG[4]。

                          SUIZHEJINGJISHEHUIDEFAZHANHERENMENSHOURUDETIGAO, YIFANGMIAN, WEILAIDESHENGHUOXINGTAIJIANGFASHENGZHONGDAGAIBIAN:YISHITIANYUANSHENGHUO——CHENGXIANGYITIHUA, ZHUZHONGSHENGTAIBAOHUHEXIUXIANYUNDONG;ERSHIWENHUASHENGHUO——CHUANCHENGJINGDIAN, FAJUESHISHANG, XIANGSHOUYISHU, CHUANGYIWUXIAN。LINGYIFANGMIAN, RENMENDESHEHUIGUANNIANYEHUIFASHENGZHONGDABIANHUA, CONG“BUHUIXIUXIJIUBUHUIGONGZUO”DAO“GONGZUOSHIWEILEXIUXIAN”。YAOZHENZHENGZOUCHUCHUANTONGCHANYEXITONG, BINGXINGCHENGXINXINGFUWUXITONG。ERZHEIYEJIANGTUIDONGTIYUYINGXIAODEZHUANXINGSHENGJI。

                          3. 2. 2 TIYUYINGXIAODEZHUANXINGSHENGJI

                          TIYUSAISHIYINGXIAODESHIXIANBENSHENJIUSHIYIZHONGZHENGHEYINGXIAO, CONGYINGXIAOLILUNSHANGJIANGTIYUSAISHIHUODONGBUJINZAIJIAOHUANGUOCHENGZHONGZHENGHELEXIAOFEIZHEHESHENGCHANZHEGEFANGMIANDEZHONGDUOZIYUANYULIYIGUANXI, ERQIEZAITIYUSAISHIYINGXIAOHUODONGJUBANGUOCHENGZHONGSHEJIDEQIYENEIBU、WAIBUYIJICANYUSHOUZHONGDAILAIDEJINGJIXIAOYIYIJITIYUSAISHIYINGXIAOHUODONGBENSHENSUOJUYOUDEQIANZAIJINGJIJIAZHI, ZHEIXIEDOUTONGGUOTIYUSAISHIHUODONGDEZAITIDADAOLEYOUXIAODEZHENGHE。SAISHIHUODONGWEIQIYETIGONGLEYUDAZHONGJINXINGJIAOLIUDEJIHUI, SHIDEQIYENENGGOUZOUJINTEDINGDEMUBIAORENQUN, CONGERDADAOYUMUBIAORENQUNDEYOUXIAOHUDONG, ZAISAISHIDEGUOCHENGZHONGWEIQIYETIGONGLEYOUXIAOYINGXIAOPINGTAI。TIYUSAISHIHUODONGYINGXIAOYUNYONGZHENGHEYINGXIAOCHUANBOLILUN, SHIJIANGGEZHONGYINGXIAOGONGJUHESHOUDUANYOUXIAOZHENGHE, SHOUXIANCONGHUANJINGFENXIKAISHI, SHIYONGZHUANYEERXITONGDELILUNGONGJU, QUEDINGMUBIAOSHICHANGHEMUBIAOXIAOFEIZHE, TONGGUOZHENGHEGUANGGAO、ZHIJIEYINGXIAO、BAOZHUANG、SHIJIAN、GONGGUANGUANXI、MEITIDENGDUOZHONGYINGXIAOFANGFA, SHIXIANSHIJIANYINGXIAOMUBIAO, HUOQUXIAOYIZUIDAHUA。TIYUCHANGGUANDEWUXINGZICHANSHIZHIYIFUZAITIYUCHANGGUANJIQIXIANGGUANSHESHISHANG、BUJUYOUSHIWUXINGTAI、NENGCHIXUDIWEIQISUOYOUZHEHEJINGYINGZHEDAILAIJINGJIXIAOYIDEZICHAN。ZHEIXIEWUXINGZICHANKEFENWEIZIYUANXING、ZHISHIXING、QUANLIXING、HEJINGYINGXINGSIZHONG, RUGUANMINGQUAN、GUANGGAOFABUQUAN、PINPAIKAIFAJITEXUJINGYINGQUANDENG[5]。

                        星云棋牌官网下载   CONGMOUZHONGJIAODUSHANGLAIKAN, HUWAIZHENRENXIULANMUDEDINGWEIHETESEJUEDINGLETAJIUXIANGTIYUCHANGGUANYIYANG, SHIYIGEHENHAODEYINGXIAOHECHUANBOPINGTAI。RUBENCHIGUANMINGDE《LVXING》JIEMU, YOUYUZHAOZHUNLEDINGWEIHEMUBIAORENQUN, YOUYUJIEMUDEZHUTIHECANYUZHEDEXINGXIANGYOUZHUYUPINPAIXINGXIANGDETUXIANHEMEIHUA, GECHANGSHANGJIUFEICHANGLEYIGUANMINGZANZHUHUOCAIYONGZHIRUSHIGUANGGAOFANGSHIJINXINGTUIGUANG。YOURUREBODE《BENPAOBAXIONGDI》, ZHUTIWEI“WEIZIYOUJIASU”。DINGWEIWEIRANG80HOU“XIONGDIMEN”JINQINGBENPAO, WEIZIYOUJIASU。YEXIYINLEDONGFENGFENGXINGJINGYIX5DEZANZHU, JINGYIX5TONGGUOJIADAHAOCHANPINYOUSHI, YI“XINZIYOU, XINGZIYOU”DEPINPAIZHUZHANG, ZHONGXINQUANSHILEQIDUIZIYOUDELIJIE, ZHULIZHONGDUODENIANQINGXIAOFEIZHEBENPAOCHUYITIAO“ZIYOUZHILU”, CHENGGONGDIGOUJIANLEYIGEHENHAODEYINGXIAOHECHUANBOPINGTAI。

                          JIEZHE“HULIANWANG+”DEDONGFENG, XINMEITISHIDAIDETIYUYINGXIAOZHENGZHUBUXIANGXIANXIAYANSHEN, YIQIGOUJIANWANZHENGDESHENGTAIXITONG。LIRUKANGSHIFUBINGHONGCHAYUTENGXUNHEZUOGONGJIAN“WOSHIZHUCHANG”SHEQU, CHUANGXINDAZAOLE“SHIFUSHUO”、KBIXITONG, RANGTIYUSHEQUCHENGWEIQIUMIHUDONGDEJUJIDI, BAITUOLECHUANTONGTIYUSHEQUQUEFAJIAOLIU、YONGHUTIYANCHADEWANJI。TENGXUNLIYONGXIANSHANGDUBONBADEQIANGDAZIYUANYOUSHI, YINRUNBAJUXINGDANRENSHEQUQUANZHU, QIUMIMENKEYIZHIJIEYUJUXINGJINXINGJIAOLIU, ZHEIZAIYIWANGSHEQUMOSHIZHONGSHIWUFAXIANGXIANGDE。QIANGDASHEJIAOGONGNENG, BIMIANLECHUANTONGTIYUSHEQUJINSHIDANDIAODEXINXIJUHEZHEIYILIESHI, RANGTIYUSHEQUZHONGXINHUANFALESHENGMINGLI。ERYONGHUZAISHEQUZHONGSUOHUODEDEKBI, KEYICHENGGONGBEIYINLIUZHIXIANXIA, JUYOUBIANXIANNENGLI, WEITIYUYINGXIAOZOUCHULEYITIAOXINLUZI[6,7]。

                        星云棋牌官网下载   3. 2. 3 TIYANSHIBAODAOZENGQIANGSHIJIANYINGXIAOGONGXINLI

                        星云棋牌官网下载   FEILIPU·KETELEBOSHISHUOGUO, DANGJINSHIJIEJINGJIZHENGYISHIBUKEDANGDEQUSHICHAOZHEQUANQIUSHICHANGYITIHUA、QIYESHENGCUNSHUZIHUA、SHANGYEJINGZHENGGUOJIHUADEFANGXIANGFAZHAN, YIHULIANWANG、ZHISHIJINGJI、GAOXINJISHUWEIDAIBIAO。YIMANZUXIAOFEIZHEDEXUQIUWEIHEXINDEXINJINGJIXUNSUFAZHAN。ZHANZAIXINQIANNIANQIDIANDEYINGXIAOZHENGSHICHUZAIZHEIYANGYIGEGAODUJINGZHENG、SHUNXIWANBIANDEHONGGUANHUANJINGZHIZHONG。XINJINGJIDEFAZHAN, YAOQIUXINQIANNIANDEYINGXIAOSHOUDUANBIXUMANZUSHICHANGFAZHANDEXUYAO。SHICHANGYINGXIAOXUYAOSHIBIEGUKEDEXUQIUHEYUWANG, QUEDINGMOUGEZUZHISUONENGTIGONGZUIJIAFUWUDEMUBIAOSHICHANG, BINGQIESHEJISHIDANGDECHANPIN、FUWUHEJIHUAFANGANYIMANZUZHEIXIESHICHANGDEXUYAO。JINXINGTIYUYINGXIAODEQIYEJIYAOSHANYUXUANZEXIANJINDEYOUCHUANTOULIDECUXIAOMEITI, TONGSHIYEYAOYOUCHAOQIANDEYOUZHENHANLIDECEHUAHUOGUANGGAOCHUANGYI, RANGTIYUJINGSHENHEXIANDAIHUADECHANPINWANMEIRONGHE, TONGSHIYESHIXIAOFEIZHEHEGUANGDASHOUZHONGZAIYIZHONGYUYUEDEFENWEIZHONGJIESHOUQIYELINIAN, JINERDADAOSHULIQIYELIANGHAOXINGXIANGDEMUDE。

                          SHISHISHANG, XIUXIANTIYUHUODONG、LANMUHUOSAISHIDEYINGXIAOCHUANBODOULIBUKAIGONGGONGGUANXIDEWEIHU。GONGGUANJINENGSUZAOLIANGHAODEQIYE、CHANPINXINGXIANG, YOUNENGTISHENGPINPAIZHIMINGDUHEMEIYUDU, ZHUIQIUDESHI“RUNWUXIWUSHENG”DEZHANGQIXIAOGUO。TONGGUOXINWEN、SHIJIAN、GONGYIHUODONGDENGFANGSHIZUOHAOTIYUYINGXIAO, JIANGJISHOUZHONGHECANYUZHEDAILAIGENGJIADEYONGHUTIYAN。[8]BIZHEYIWEI, TIYANSHIBAODAOSHIYIGEFEICHANGHAODEJIEJUEFANGAN。2015NIAN1YUE, BIZHEYICANSAIZHEHEJIZHEDESHUANGZHONGSHENFENCANYULELEIJIPASHENGCHAOGUO4500MIDE2015XIANGGANG100GONGLICHAOJIYUEYESAI, ZAIXINJIEDESHANHAITIANYUAN、DOUPOLUANSHIZHONGPAOCHUZIWO, GANBENXIAYIGELIMING, ZUIZHONGPENGDE“XIAOYINREN”JIANG。ZAIGEN1500DUOMINGLAIZISHIJIEGEDIDECANSAIXUANSHOUGONGTONGTIYANLEZHEICHANGYATAIDIQUYUEYEPAOSHENGSHIHOU, BIZHEBEICANYUZHEDEZHONGZHONGSHIJISUOGANDONG, XIEJIULE《PINGFANRENDEFEIFANSAISHI》YIWEN, JING《GUANGZHOURIBAO》FABIAOHOUYINQIQIANGLIEFANXIANG。CIHOU, BAOMING“GANGBAI”DERENSHUJIZENG, SHIDE“ZHONGQIAN”CHENGWEIYIZHONGKEYINALAIXUANYAODEZIBEN。ZHENGYINWEIBENSHENJIUSHIPAOBUAIHAOZHE, BIZHECAINENGGENGHAODILIJIEZHEIXIANGYUNDONGDEZHENDI, GENGSHUNCHANGDIGENCANYUZHEHESAISHIZHUBANFANGJIAOLIU, GENGKEGUANERYOUCHONGMANJIQINGDIQUANFANGMIANBAODAOZHEICHANGJINGDIANSAISHI。

                          YINCI, BIZHERENWEI, ZUOWEIYIGE“HULIANWANG+”SHIDAIHEGEDEXIUXIANTIYULANMUZHUCHIREN、JIZHEHUOXIANGGUANZHUTIYOUTUANDUILINGDUI, YINGGAILIZHENGSHIZIJICHENGWEIYIGETIYUAIHAOZHESHENZHIFASHAOYOU, CHULEHUIZHILUXIAN、XIEWENZHANG、PAIZHAOPIAN、JIANSHIPINWAI, GENGYINGXUEHUICAOKONGGEZHONGXIANJINDEKECHUANDAISHEBEIRUYUNDONGSHEXIANGJI、WURENJI、YUNDONGSHOUBIAO、ZHINENGZIXINGCHEDENG, BINGZHUAQUHEFENXIQICHANSHENGDEDASHUJU, ZHEIYANGJINENGFUWUHAOCANYUZHE, YOUNENGJISHIJISHOUZHONGDAILAIQUANXINSHIJIAODESHENRUJIEDU, ZENGJIAHUODONG、JIEMUDEKEWANXING、KEKANXING。ERJIEMUZHONGCHUXIANDEFUZHUANG、XIEMAOJIZHINENGZHUANGBEIDENG, QUANBUKEYIXUNQIUZANZHU, HUOYUPINPAIHEZUO, ZAIJIEMUBOFANGDETONGSHIRANGSHOUZHONGCAIYONGWEIXINYAOYIYAODENGGONGNENGJISHIZAIXIANGGUANDIANSHANGPINGTAISHANGXIADANGOUMAITONGKUAN。ZHEIZHONGSHENDUTIYANSHIBAODAOJIANGJIYUSHOUZHONGZUGOUDE“DAIRUGAN”, ZENGJIASHOUZHONGDEZHANXING, ER020DEYINGXIAOMOSHIYEJIANGWEIZIJIJILANMUDAILAICHIXUDEHUIBAOHEQIANGDADEBIANXIANNENGLI, CONGERSHIXIANTIYUYINGXIAODELIYIZUIDAHUA。

                          4结论与建议

                        星云棋牌官网下载   4. 1JIELUN

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                          参考文献
                          [1] 2015中国休闲度假大会在千岛湖开幕[EB/OL].人民网, 2014-10-14.htpp:∥www.people.com.cn
                          [2] 现象级节目:《奔跑吧兄弟》第一季收视率盘点汇总[EB/OL].收视率排行网, 2015-1-20.htpp:∥image.baidu.com
                          [3] 《极速前进》第三季2016开播携手奥运来袭[EB/OL].深圳新闻网, 2014-10-28.htpp:∥baike.baidu.com

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