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              网络时代中小企业物流管理发展问题与策略

              时间:2019-03-05 来源:山西农经 作者:郭俊伶,钱俊伟 本文字数:3599字

                摘    要: “互联网+”是我国新时代运用于多种领域的科技产物,具备信息化、网络化的特点,为我国经济发展带来了巨大的发展机遇。物流行业是我国经济发展的重要领域,对促进中小企业的健康发展有着深远的意义。然而如今我国物流管理模式较为陈旧,对当下中小企业的发展极为不利。因此,以“互联网+”为基础,就当下中小企业的物流管理进行研究具有现实意义。

                关键词: “互联网+”; 物流管理; 中小企业;

                GAIGEKAIFANGYILAI,SUIZHEWOGUOSHEHUIJINGJIJIKEJIDEFEISUFAZHAN,ZHUDUOXINXINGXINGYERUYUHOUCHUNSUNBANCHUXIAN。WOGUOZHONGXIAOQIYEZUOWEIJINGJIFAZHANDEZHULIJUN,YOUZHEBUKEHUSHIDEZHONGYAOZUOYONG。DANSHI,ZONGGUANDANGXIAWOGUOZHONGXIAOQIYEDEFAZHAN,DUOSHIZAIQIANGDIAOQIYEGAIGEFAZHANYUZHENGTIDEJINGYINGGUANLI,QUEHUSHILEZHONGXIAOQIYEDEFAZHANMOSHI,HUSHILEZAIFAZHANGUOCHENGZHONGDEYUSHIJUJIN,SHIZHONGXIAOQIYEZAIFAZHANGUOCHENGZHONGHUIMIANLINZHUDUODEWENTI。WULIUGUANLISHIDANGXIAZHONGXIAOQIYEDEFAZHANQUSHI,GENGSHIQIYEHUOQUDUOFANGLIRUNDEZHUYAOTANSUOTUJINGZHIYI,TONGGUOZHEIYITUJINGDEFAZHAN,NENGGOUYOUXIAOTISHENGZHONGXIAOQIYEDESHICHANGJINGZHENGLI。DANSHI,ZAISHIJIDEFAZHANGUOCHENGZHONG,ZHONGXIAOQIYEBINGMEIYOUFAHUICHUWULIUGUANLIDEYOUSHI,GENGMEIYOUJIANGQIYUDANGXIADE“HULIANWANG+”FAZHANQUSHIXIANGJIEHE,ZHEIDUIYUQIZISHENFAZHANLAISHUOSHIJIWEIBULIDE,GENGSHIBULIYUWOGUOJINGJIDEFAZHAN[1]。

                1、“互联网+”物流管理模式对中小企业的意义

                1.1、 调节企业物流管理模式

              星云棋牌官网下载   QIYEWULIUGUANLIBINGBUSHIDANCHUNZHIQIYEZHONGXIANGGUANHUOWUDEYUNSHU,GENGWEIZHUYAODESHIZHEIYIWULIUGUANLILIUCHENG。YOUXIAODEWULIUGUANLINENGGOUBANGZHUQIYETISHENGGONGZUOXIAOLVHEFUWUZHILIANG,TISHENGYONGHUKOUBEI;XIANGFAN,WUXIAODEWULIUGUANLIZEHUIZAIYIDINGCHENGDUSHANGSUNHAIGONGSIXINGXIANG,BULIYUQIYEPINPAIDEJIANLI。ZAIJINXINGQIYEWULIUGUANLIDEGUOCHENGZHONG,XUYAOJIUWULIUZHONGDEZHUDUOSHUJUJINXINGYOUXIAO、JINGQUEHUIZONG,BINGJIUXINXIJINXINGZHUYIDEXIJIEHEDUI、FENLEIJIANSUO,ERZHEIYIZHENGTAOLIUCHENGHUIHAOFEIDALIANGRENLI、WULI。DUIYUQIYELAISHUO,QIZUIZHONGMUDESHIHUOQULIRUN,ERDANGXIAZHONGXIAOQIYEKAIZHANDISANFANGWULIUGUANLIYESHICHUYUZHEIYIMUDE,SHIWEILEHUOQUGENGDUOJINGJIXIAOYI。TONGGUO“HULIANWANG+”WULIUGUANLIMOSHI,KEYIYOUHUAWULIUGUANLILIUCHENG,YOUXIAODIAOJIEQIYEDEWULIUGUANLIMOSHI,JIANGDIBUBIYAODECHENGBENXIAOHAO,SHIQIYEHUOLIGENGDUO,GENGYOUZHUYUQIYEDEKECHIXUFAZHAN。

                1.2、 更新传统物流包装设计

                CHUANTONGDEWULIUBAOZHUANGSHEJIDADOUSHIJUXIANYUBIAOMIANDEYANSE、ZHIGANJIlogo,HUSHILEDUICHANPINBAOZHUANGDEKEXUEHUASHEDING,SHIDEZAIJINXINGCHANPINSHIBIERENZHENGGUOCHENGZHONGXUYAOHAOFEIDALIANGRENLI、WULI,ZHEIDUIYUZHONGXIAOQIYEDEWULIUGUANLIFAZHANLAISHUOSHIJIWEIBULIDE。YOUQISHIZAIDANGXIAJILIEDESHICHANGJINGZHENGHUANJINGXIA,SHIJIANJIUSHIJINQIAN,WEILENENGGOUGENGJINYIBUJIAKUAIZHONGXIAOQIYEDEWULIUSUDU,SHIWULIUGUANLIDEDAOGENGJINYIBUDEFAZHAN,YINGJIEHE“HULIANWANG+”MOSHIJINXINGWULIUGUANLI,TONGGUODIANZIHUADESHIBIERENZHENGFANGSHIDUICHANPINJINXINGHELIYOUXIAODEFENLEISHIBIE,JIEFANGRENLI,JIEYUEWULI,SUOJIANSHIJIAN,ZHEIDUIYUTISHENGZHONGXIAOQIYEDESHICHANGJINGZHENGLILAISHUOJIWEIZHONGYAO[2,3]。

                2 、当前中小企业物流管理发展中存在的问题

                2.1、 缺乏完善的管理体系

                在时代发展需求下,将物流管理与“互联网+”相结合是发展的必然趋势。中小企业为了更好地适应这种趋势,也在不断加强“互联网+”与物流管理之间的融合,但是就实际发展而言,其在融合过程中存在一定缺陷。以昂盛商贸企业为例,为了能够在激烈的市场竞争中占据优势,在发展过程中,过多注重获取企业效益与占有市场,缺乏对企业自身管理体系的关注,使内部管理没有发挥出应有的作用,也就无法实现提升工作效率,降低成本损失的目的,这对于当下中小企业的发展来说也是一大阻碍。
               

              网络时代中小企业物流管理发展问题与策略
               

                2.2、 缺乏信息化的物流管理

              星云棋牌官网下载   YOUXIAODEWULIUGUANLIXUYAOYILIANGHAODEXINXIHUAGUANLIPINGTAIWEIJICHU,ZHIYOUQUEBAOXINXIHUAPINGTAIDEWANSHANXINGYUGONGXIANGXING,CAINENGGOUSHIWULIUGUANLIGENGJIAJUYOUSHIXIAOXING,CAINENGGOUGENGJINYIBUTISHENGDANGXIAQIYEDEWULIUXIAOLV,JIANGDIWULIUCHENGBEN,WEIQIYEHUOQUGENGHAODEXIAOYI。DANSHIZAISHIJIZHONGXIAOQIYEWULIUGUANLIZHONG,HUSHILEXINXIHUADEWULIUGUANLI,SHIWULIUGUANLIYUXINXIHUAPINGTAIXIANGTUOJIE,YEJIUWUFASHIXIANQIYEWULIUGUANLISUODAILAIDEDISANFANGLIYI。DUIYUANGSHENGQIYELAISHUO,WEILETISHENGQIYEZISHENDEGONGZUOXIAOLV,GENGHAODITISHENGYONGHUTIYANGAN,QIZAIFAZHANGUOCHENGZHONGYEKAIZHANLEDISANFANGWULIUMOSHI。DANSHIYOUYUDUIYUWULIUGUANLIDEBAKONGLIDUBUZU,YOUQISHIMEIYOUDUIWULIUGUANLISHIXINGXINXIHUADEYOUXIAOGUANLI,SHIDEQIZAIWULIUGUANLIZHONGLIUCHENGJIAOWEIHUNLUAN,QIEZAISHUJUCHULIJISHIJIANDEBAKONGSHANGCUNZAIMINGXIANBUZU,SHIWULIUGUANLIBUJINMEIYOUFAHUICHUDISANFANGDEXIAOYIHUOQUZUOYONG,FANERHAOFEILEDALIANGQIYECHENGBEN,JIQIYEFAZHANZAOCHENGLEYANZHONGSUNSHI。

                2.3 、缺乏对物流资源的合理整合

                ZAIZHONGXIAOQIYEDEWULIUGUANLIFAZHANPINGTAIZHONG,WEILENENGGOUSHIWULIUPINGTAIDEFAZHANGUANLIGENGJIAYOUXIAO,GENGJINYIBUFAHUICHUDISANFANGWULIUSUODAILAIDEXIAOYI,JIUXUYAOJIAQIANGDUIYUWULIUGUANLIPINGTAIDEBAKONG,HELIZHENGHEWULIUZIYUAN。YUYIBANDEPINGTAIBUTONG,SHIYONGWULIUPINGTAIJIUSHIXIWANGZIYUANDEDAOYOUXIAODEGUANLIHUAFEN,TISHENGWULIUSUDUJIZHILIANG。DANSHIZONGGUANDANGXIAZHONGXIAOQIYEWULIUGUANLIPINGTAIDEFAZHANQINGKUANG,DUOSHUQIYEZHISHIZHUZHONGWULIUDEXINGSHIBIAODA,HUSHILEWULIUGUANLIBENSHENDESUQIU,SHIQIYEZHONGDEWULIUPINGTAIDABUDAOQISUOXUYAODEHUOLIXIAOGUO,ZHEIDUIYUDANGXIAQIYEDESHICHANGJINGZHENGLAISHUOJIWEIBULI,GENGWUFAFAHUICHU“HULIANWANG+”XIAZHONGXIAOQIYEWULIUGUANLIYOUSHI[4]。

                2.4、 缺乏优秀的物流人才

              星云棋牌官网下载   ZAIJINGJIYUKEJIDEGAOSUFAZHANQUDONGZHIXIA,SHICHANGJINGZHENGYEYUFAJILIE。JIUQIGENBEN,SHICHANGDEJINGZHENGJIUSHIQIYECHANPINDEJINGZHENG,JIUSHIRENCAIDEJINGZHENG。MIANDUIZHEIYIXINGSHI,QIYEYAOXIANGZAIJILIEDESHICHANGJINGZHENGZHONGZHANJUYIDINGYOUSHI,JIUXUYAOGAODUANZHUANYEJISHURENCAIDEZHICHENG。DANSHICONGDANGXIADEJIAOYUXINGSHIYURENCAIXUQIUMAODUNLAIKAN,DUIZHUANYEJISHURENCAIDEPEIYANGHAIYOUDAITISHENG,QIEQUEFAZHUANYEDEWULIURENCAI。DUIYUQIYEZISHENFAZHANLAISHUO,YOUYUQUESHAOZHUANYEDEYOUXIUWULIURENCAI,QIZAIWULIUGUANLIJIWULIUFENPEIGUOCHENGZHONGDOUHUIQUEFAYIDINGDEGEXINYUFANGFA,SHIWULIUFENPEIDABUDAOQIYESUOXU,WUFAFAHUICHUWULIUGUANLIDEJIAZHI,ZHEIDUIYUQIYETISHENGQIZISHENDESHICHANGJINGZHENGLILAISHUOJIWEIBULI,GENGSHIZUAILEQIYEDEFAZHAN。

                3、 基于“互联网+”的中小企业物流管理策略

                3.1 、加大物流管理一体化发展

                ZAIHULIANWANGSHIDAIDEFAZHANBEIJINGXIA,JIYU“HULIANWANG+”DEZHONGXIAOQIYEWULIUGUANLIBUDUANPUJI。“HULIANWANG+”MOSHIXIA,CUJINLEQIYEXINXIPINGTAIDEJIANLI,SHIQIYEGEGEBUMENZHIJIANDEGOUTONGBUDUANJIAQIANG,TONGSHIYESHIXIANLEQIYEZIYUANDEHELIFENPEI、SHIYONG。WEILENENGGOUGENGHAODIFAHUICHU“HULIANWANG+”ZAIZHONGXIAOQIYEWULIUGUANLIZHONGDEZUOYONG,YINGYIQIYEFAZHANWEIJICHU,YITUOWULIUGUANLIDEXUQIU,JIANLIYITIHUADEWULIUGUANLIPINGTAI,SHIGEGEBUMENZHIJIANDEWULIUXINXIDEYIJIZHONGHUASHIYONG,SHIWULIUGUANLIGONGZUOGENGJIAGAOXIAO,TONGSHIHAINENGGOUWEIKEHUDAILAIGENGHAODEFUWUTIYAN,JIANGDIQIYEDEWULIUCHENGBEN,WEIQIYECHUANGZAOCHUGENGDADEXIAOYI[5]。

                3.2 、促进物流信息化管理发展

                WULIUXINXIHUAGUANLI,JIUSHIJIAQIANGHULIANWANGXINXIPINGTAIYUWULIUPINGTAIDEJIEHE,SHIWUPINYUKEHUZHIJIANDEXINXILIANXIGENGJIAJINMI,SHIXINXIZHENGHEGENGJIAJIZHONG、YOUXIAO,BIANYUSHIYONGZHESHIYONG,TONGSHIHAITISHENGLEWULIUGUANLIGONGZUODEXIAOLV。YINCI,WEILESHIQIYEJINSUISHIDAIDEFAZHANCHAOLIU,YINGGENGJINYIBUTUXIANQIYEWULIUPINGTAIDEFAZHANYOUSHI,JIAQIANGQIYEWULIUXINXIHUA、JIZHONGHUAGUANLI,SHIWULIUXINXIDEYIMINGQUE,ZAIWULIUDEFENPEIJIPEISONGFANGMIANDADAOTONGYI,RUCIYEJIUJIAQIANGLEBUMENZHIJIANDEGOUTONGLIANXI,TISHENGLEQIYEDEGONGZUOXIAOLV。

                3.3、 加强物流资源的有效整合

              星云棋牌官网下载   HELIDEZIYUANZHENGHE,NENGGOUZAITISHENGGONGZUOXIAOLVDETONGSHI,JINKENENGJIANGDIWULIUGUOCHENGZHONGYINZIYUANLIYONGBUDANGERZAOCHENGDECHENGBENSUNSHI,ZHEIDUIYUQIYEDEHUOLIJIHUOQUSHICHANGJINGZHENGYOUSHISHIBUKEHUOQUEDE。JIUDANGXIAZHONGXIAOQIYEDEWULIUGUANLIFAZHANLAISHUO,QIYEZHONGWULIUZIYUANBUDUO,QIEZIYUANSHIYONGBUDANG,SHIDEXIANGGUANZIYUANDEHAOFEIZENGJIA,ZHEIDUIYUQIYEDECHENGBENKONGZHILAISHUOSHIJIWEIBULIDE。YINCI,SHIDANGZHENGHEWULIUZIYUAN,QUFENCHANGYONGZIYUANYUYIBANHUAZIYUAN,JINXINGFENLEIGUANLI,JIYOUZHUYUWULIUPINGTAIDEYOUXIAOGUANLI,TISHENGWULIUGONGZUOXIAOLV,TONGSHIHAIJIANGDILESUNSHI,SHIZIYUANDESHIYONGGENGJIAHELI,WEIQIYEDEHUOYITIGONGLEYIDINGBANGZHU[6]。

                3.4、 培养优良的物流人才

                PEIYANGRENCAIBUNENGJINYITUOYUXUEXIAODELILUNZHISHIJIAOYU,XUYAOYUDANGXIASHEHUIXUQIUJINXINGLIANXI,YISHICHANGXUQIUWEIYITUOLAIJINXINGDINGXIANGRENCAIPEIYANG。YOUQISHIDUIYUWULIUZHUANYERENCAILAISHUO,QIGONGZUONEIRONGBUJINJINSHILAIZILILUNZHISHI,GENGDUODESHILAIZIYUFENGFUDEWULIUJINGYAN,YINCI,ZAIJINXINGWULIURENCAIPEIYANGGUOCHENGZHONG,XUYAOZENGJIASHIJIANDENEIRONG。DUIYUDANGXIAZHONGXIAOQIYEDEWULIUGUANLIJIANSHEFAZHANLAISHUO,YAOXIANGXIYINGENGDUODEYOUXIURENCAI,JIUXUYAOGENJUBENQIYEDEFAZHANXUQIU,SHIDANGJINXINGRENCAIDEPEIYANG,PEIYUSHIHEBENQIYEWULIUFAZHANDERENCAI,GENGHAODIFAHUICHUQIYEJINGZHENGYOUSHI,TISHENGQIYEDESHICHANGZHANYOULV[7]。

                4 、结束语

              星云棋牌官网下载   ZAIDANGXIASHICHANGJINGJIDEBUDUANBIANGEFAZHANZHIXIA,QIYEYAOXIANGZAIQIZHONGZHANJUYIDINGYOUSHI,JIUXUYAOBUDUANJINXINGCHUANGXINFAZHAN,GENGHAODIMANZUSHICHANGDEFAZHANXUQIU。SHOUDAOZHUDUOYINSUDEYINGXIANG,ZHONGXIAOQIYEZAIFAZHANGUOCHENGZHONGHUISHOUDAOYIDINGXIANZHI。ER“HULIANWANG+”DEFAZHAN,ZEWEIQIYEDEFAZHANZHURULEFAZHANHUOLI。TONGGUO“HULIANWANG+”DEBUDUANFAZHAN,JIEHEDANGXIAWULIUFAZHANMOSHI,WEIZHONGXIAOQIYEFAZHANTIGONGYIZHONGKEXUEYOUXIAODEFAZHANMOSHI,ZHEISHISHIDAIFAZHANDEQUSHI,GENGSHIWOGUOSHEHUIJINGJIFAZHANDEBIRANYAOQIU。

                参考文献

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                [2]张曼婕.互联网+背景下贵州省物流业人才发展困境与对策[J].物流工程与管理,2018(10):137-142.
                [3]姜方桃,张桂萍.“互联网+应急物流”模式研究[J].金陵科技学院学报:社会科学版,2018(3):10-13.
                [4]杨英.浅析“互联网+物流”智能化仓储系统现状与行业发展[J].现代经济信息,2015(15):332-334.
                [5]吴婷.物流可持续发展战略下“互联网+物流”服务研究[J].商业经济研究,2017(7):103-105.
                [6]肖丽.互联网物流:拓展商贸流通新业态[J].世界电信,2015(5):66-69.
                [7]孙浩,钱秀奇.铁路物流困境与转型发展路径[J].中国物流与采购,2019(10):74.

                郭俊伶,钱俊伟.基于“互联网+”的中小企业物流管理初探——以昂盛商贸企业为例[J].山西农经,2020(01):107-108.
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