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                陕西省发展民宿业的机遇、问题及对策

                时间:2019-03-19 来源:中国市场 作者:杨瑞,孙星,何宝婷 本文字数:3798字

                  摘    要: 陕西省作为文化遗产和旅游资源丰富的旅游大省,发展民宿产业条件得天独厚。文章分析了陕西省民宿产业所面临的发展机遇和主要问题,有针对性地提出了陕西省未来民宿发展的相关对策。

                  关键词: 陕西省民宿业; 机遇; 问题; 民宿经营; 民宿需求;

                  1、 引言

                星云棋牌官网下载   MINSUTONGGUOJIANGXIANZHIDEMINJUZIYUANFENXIANGJILVYOUZHE,BINGWEIQITIGONGDUOYUANYOUQUDESHENGHUOFANGSHI,QIFEIBIAOZHUNHUATEZHENGZAIYIDINGCHENGDUSHANGMANZULELVYOUZHEZHUIQIUGAOPINZHIJIGEXINGHUADETIYANXUQIU[1]。JINNIANLAI,MINSUZUOWEIYIZHONGXINXINGZHUSUYETAI,YIQIQUBIEYUCHUANTONGBIAOZHUNHUAJIUDIANDEDUTEZHUSUTIYANHEWENHUAXIAOFEIWEITEZHI,SHOUDAOLELVYOUSHICHANGDEQINGLAI。SHANXIZUOWEIWENHUAYICHANHELVYOUZIYUANFENGFUDELVYOUDASHENG,FAZHANMINSUCHANYETIAOJIANDETIANDUHOU,MUQIANQUANSHENGYONGYOU31GEWENHUALVYOUMINGZHEN,109GELVYOUTESEMINGZHEN,186GELVYOUSHIFANCUN,20000JIATESENONGJIALEHE500YUJIAMINSU,JUTUJIAWANGSHUJUXIANSHI,2017NIANSHANXISHENGMINSUSHOURUCHAOGUO4000WANYUAN,YOUKERUZHUCISHUCHAOGUO70000CI,ZHENGTIPAIMINGWEIJUQUANGUODI13WEI[2],QIFAZHANQIANLIJUDA,FAZHANSHITOUQIANGJING。

                  2 、陕西省发展民宿业的机遇

                  CONG2014NIANZHONGGUODEMINSUSHICHANGKAISHIFAZHANBINGZHUJIANFANRONG,SHANXISHENGZUOWEILVYOUDASHENG,SHENGHUIXIANZUOWEIDIJIUGEGUOJIAZHONGXINCHENGSHI,QUANSHENGDELVYOUZHIMINGDUBUDUANTISHENG,ZAIZHEIYANGDESHIDAIDABEIJINGXIA,SHANXISHENGMINSUYEMIANLINZHEQIANSUOWEIYOUDEFAZHANJIYU,ZHUYAOBIAOXIANRUXIA。

                  2.1、 中国民宿产业发展前景广阔

                星云棋牌官网下载   MUQIANWOGUOMINSUYEFAZHANXUNSU,YIXINGCHENGDIANXIBEIMINSUQUN、CHUANZANGXIANMINSUDAI、XIANGQIANGUIMINSUQUN、HAINANDAOMINSUQUN、ZHENANMINBEIMINSUQUN、HUIWENHUAQUANMINSUQUN、KEJIAWENHUAQUANMINSUQUN、JINGJINPILIANQUMINSUQUN、ZHUSANJIAOPILIANQUMINSUQUN、ZHANGSANJIAOPILIANQUMINSUQUN、ZHEMINYUEHAIANMINSUDAI11GEMINSUQUN(DAI)[3],QIFAZHANGUIMOHESHICHANGQIANLIFEICHANGJUDA。GENJUZHONGGUOCHANYEXINXIYANJIUWANGFABUDE《2017—2022NIANZHONGGUOMINSUXINGYEFAZHANMOSHIFENXIJITOUZIZHANLVEYANJIUBAOGAO》SHUJUXIANSHI,JIEZHI2016NIANNIANDI,KEZHANMINSUXIANSHANGZHUCELIANGZONGSHUDADAO50200JIA,JIAO2015NIANZENGJIAJIN8000JIA。2018NIANZAIXIANMINSUJIAOYIGUIMOJIANGDA177.2YIYUAN,YUJIDAO2020NIAN,MINSUSHICHANGNENGDADAO300YIYUANGUIMO[4],SHANXISHENGZUOWEIXIBULVYOUDASHENG,MINSUXUQIUWANGSHENG,BIRANZAIZHONGGUOMINSUYEFAZHANZHONGZHANXIANCHUDUTEDEMEILI。

                  2.2、 国家民宿产业的政策支持

                星云棋牌官网下载   MINSUSHICHANGDEXUNSUJUEQIDAILAIYIXILIEDEWENTI,QILIANGXINGFAZHANXUYAOYOUHAODEZHENGCEHUANJINGHESHICHANGJIANGUAN,ZHONGGUOSHEHUIKEXUEYUAN2017NIAN2YUEFABULE《LVYOULVPISHU:2016—2017NIANZHONGGUOLVYOUFAZHANFENXIYUYUCE》[5],JIANYIGEDITANSUOHELIHEFA、GAOXIAOYITIDEMINSUXINGYEGUANLIZHENGCE,TUIXINGXINGYEXUKEJINGYINGZHIDU,JIANLITONGYIDEMINSUSHENPIYUJIANGUANJIZHI,TIGAOMINSUJINGYINGDEGUIFANXINGYUWENDINGXING。WEILEGUIFANMINSUYEFAZHAN,JINJINIANWOGUOHENDUOSHENGSHICHUTAILEMINSUXINGYEBIAOZHUNHEZHENGCE,ZAICIJICHUSHANG,GUOJIAYELUXUBANBULEXIANGGUANZHENGCEFAGUI,WEIMINSUYEFAZHANBAOJIAHUHANG[1],YEWEISHANXISHENGMINSUCHANYEFAZHANCHUANGZAOLELIANGHAODEZHENGCEHUANJING。

                  2.3、 陕西省民宿产业的政策支持

                  在全国民宿业发展浪潮的推动和国民个性化民宿需求不断增加的发展背景下,陕西省民宿产业迅速发展,目前陕西省出台了一系列规范和鼓励措施,如省商务厅于2018年1月颁布了《陕西省特色民宿示范标准》,积极鼓励和推动了特色民宿业态的发展。并给予一定的特殊扶持优惠政策,采取政府引导和市场化运作相结合的方式,积极吸引社会资金,充分调动企业的积极性。
                 

                陕西省发展民宿业的机遇、问题及对策
                 

                  3、 陕西省发展民宿业的问题

                  SHANXISHENGZAIFAZHANMINSUCHANYEDETONGSHI,YEBAOLUCHUXUDUOMAODUNHEWENTI,ZHUYAOBIAOXIANZAIYIXIASIGEFANGMIAN。

                  3.1、 城市民宿基础设施薄弱,存在安全隐患与扰民问题

                  MUQIANSHANXISHENGMINSUCHANYEFAZHANJIBUJUNHENG,JIYOUPAIMINGQUANGUOQIANJIWEIDEJINGPINMINSU,YEYOUFAZHANLIANGYOUBUQIDEPUTONGMINSU,QIEMEIYOUXINGCHENGJIQUNGUIMO,YUSHANXISHENGDELVYOUZIYUANPINJIYIJIJIAOGAODEGUOJIHUALVYOUYEZHIMINGDUJIBUXIANGFU。YIXIANSHIWEIDAIBIAODESHULIANGZHONGDUODEPUTONGCHENGSHIMINSUCUNZAIJICHUSHESHIBORUO、ANQUANYINHUANYIJIWEISHENGYURAOMINWENTI。ZHUYAOYUANYINZAIYUQUEFAXINGYEBIAOZHUN,PUTONGMINSURUXINGMENJIANDI,SHICHANGJIANGUANBUDAOWEI,GUANLIHUNLUAN,HENDUOJUMINXIAOQUDEYEZHUJIANGZIJIAFANGWUGAIZAOCHENGMINSUHOU,CHUXIANZAOSHENGRAOMIN、DIANTIYONGJI、LAJIWURAN、YONGDIANJINZHANGYIJIANQUANDENGWENTI,JIXIAOQUJUMINSHENGHUODAILAILEHENDUOKUNRAO,YUANZHUMINYUWAILAIZHUKEDEMAODUNRIYITUCHU。TONGSHIMINSUZHUKEZAITIYANGUOCHENGZHONG,JINGCHANGFANYINGFANGJIANWEISHENGTIAOJIANCHA、QUEFAANQUANBAOHUCUOSHI、SHESHISHEBEIJIANLOU、SHIJIZHUSUHUANJINGYUWANGLUOTUPIANBUFU,WEILETIGAORUZHULV,MINSUYEZHUSHENZHISHANZIGAIBIANFANGWUJIEGOU,ZENGJIATAONEIFANGJIANSHULIANG,WUXINGZHONGZENGJIALEANQUANYINHUAN,ZHEIXIEXIANXIANGHEWENTIDOUJIDAIXIANGGUANBUMENDEZHENGDUNHEJIEJUE。

                  3.2 、乡村民宿发展水平较低,同质化严重

                  SUIZHESHANXISHENGXIANGCUNZHENXINGZHANLVEDESHISHIYIJICHENGSHIJUMINHUIGUIQINGSHANLVSHUI,DUJIAXIUXIANXUQIUDEBUDUANZENGJIA,YUANXIANDEXIANGCUNNONGJIALEYEZAIZHUJIANXIANGMINSUFANGXIANGZHUANXING,DANSHIMIANLINDEWENTISHI,ZAIJICHUSHESHISHANGBUWANSHANDESHANXINONGCUN,JIAOTONGZHUANGKUANG、WEISHENGTIAOJIANDOUCHAQIANGRENYI,SUIRANDILIWEIZHIYUANLIDOUSHI,ZHOUBIANSHANSHUIZIRANHUANJINGYOUMEI,DANKEJINRUTIAOJIANCHA,SHIDEXIANGYAOZIJIAYOUDECHENGSHIRENWANGERQUEBU,ERRUZHUXIANGCUNMINSUZHIHOU,YOUYUHENDUONONGCUNPAISHUISHESHIMEIYOUYUWUFENLIUDESHEJI,DAOZHIFANGJIANCHUXIANYIWEI,WEISHENGTIAOJIANJIANLOU,BEIRUCHUANGDANBUGANJING,YIJIWEISHENGJIANDESHEZHIBUHELIDENGWENTIDOUBIJIAOTUCHU,YOUKEDETIYANDUJIAOCHA。LINGWAI,NONGCUNPUBIANQUEFADONGJICAINUANSHESHI,SHIDEDONGTIANYOUKERUZHUDESHUSHIDUDADAZHEKOU,RUZHULVJIANGDI,BAIBAILANGFEILEDONGJI4GEYUEDEJINGYINGSHIJIAN,CHENGWEIXIANGCUNMINSUJINGYINGDEYINGSHANG。TONGSHI,HENDUOXIANGCUNMINSUSHIYOUNONGJIALEGAIZAOERCHENG,WULUNJIANZHUSHEJIHAISHIYUNYINGMOSHIQIANPIANYILV,TUKANG、HUANGNIQIANG、ZHUQUANFANG、CHINONGJIAFAN,CAIZHAIGUOSHU,CHUCIZHIWAIJIHUMEIYOUQITADETIYANXIANGMU。XIANGCUNMINSUDEYINGJIANSHESHIHEFUWUSHUIPINGJUNCHUYUQIBUJIEDUAN,BUNENGSHIYINGDANGQIANDUOYANGHUADEMINSUXUQIU,CHANPINTESEBUMINGXIAN,ERTONGZHIHUAYEZAOCHENGLEXIANGCUNMINSUDEWUXUJINGZHENG。

                  3.3、 民宿缺乏文化底蕴和人文关怀

                星云棋牌官网下载   MUQIANSHANXISHENGJUYOUWENHUALISHITESEDEMINSUTAISHAO,CONGZHUANGXIUZHUANGSHIDAOJINGYINGNEIRONGDOUFASHANKECHEN,CHENGSHIMINSUYIRANSHI“JIATINGLVGUAN”ZIZHUSHIRUZHUMOSHI,ERXIANGCUNMINSUSHIGAOJIBAN“NONGJIALE”,WENHUAJIAOYUDENGSHENDUCHANPINNEIHANQUEFA。YOUQITIXIANZAIMINSUDEQINGGANFUWUFANGMIANJIWEIQIANQUE,CHENGSHIMINSUBIAOXIANTUCHU,HENDUOYOUKECONGRUZHUDAOLIKAIDOUWEICENGJIANGUOMINSUZHUREN,GENGMEIYOUTIXIANZHURENYISHIDEJIESONGFUWU、JIESHAOMINFENGMINSU、LVYOUXIANLUDENGZENGZHIFUWUXIANGMU,MINSUYINGGAISHIYOURENQINGWEIDEERBUSHIGULICUNZAIDE,WULUNCHENGSHIMINSUHAISHIXIANGCUNMINSUDOUSHIYOUKELEJIE、GANSHOUDANGDILISHIWENHUADEYIGECHUANGKOU,YINCI,MINSUJINGYINGZHEZAIJINGYINGMINSUSHIYAOCHONGFENZHIRUDANGDILISHIWENHUAYUANSU,JIYOUKEYIRENWENGUANHUAI,JIANGHAOCHENGSHIGUSHI,RANGYOUKEGANSHOUDAOXIANGQING,TIYANDAOXIANGCHOU。

                  3.4 、片面追求民宿的高档次,导致经营成本过高

                  SHANXIDEMINSUTOUZISHICHANGCUNZAIZHEPIANMIANZHUIQIUMINSUGAODANGCI,DAOZHIJIANZAOCHENGBENGUOGAO,JINGYINGBUSHAN。YIXIANWEILI,YIXIEMINSUMEIJIANFANGDEJIANZAOCHENGBENDADAO20DUOWANYUAN,JIEJINWUXINGJIJIUDIANDECHENGBENZAOJIA,WEILEJINKUAISHOUHUICHENGBEN,ZHEIXIEMINSUDEJIAGEWANGWANGPIANGAO,SUIRANZAIJINGYINGCHUQISHOUDAOLEYOUKEDEZHUIPENG,DANSUIZHEMOFANGZHEBUDUANJINRUMINSUSHICHANG,TONGZHIHUAJINGZHENG,MINSUCHANPINCHUANGXINDUBUZU,DANJIQUEFAYINGXIAOSHOUDUAN,ZHUJIANSHIYOUKEDEXINXIANGANSANGSHI,MINSUJINGYINGXIANRUKUNJING。

                星云棋牌官网下载   SHANXIDEMINSUSHICHANGCHUXIANLIANGJIFENHUA,CUNZAIZHEGENFENGXIANXIANG,DUIMINSUXIAOFEIDEYANJIUBUZU,DINGWEIBUZHUN,MANGMUTOUZI,SUIBUFAYOUZHEMINSULIXIANGHEQINGHUAIDETOUZIZHE,DANYOUYUQUEFAJINGYINGZHIDAO,MINSUJINGYINGZHENGJUBUWEIJIAN。

                  4、 陕西省发展民宿业的对策

                星云棋牌官网下载   SHANXISHENGZAIFAZHANMINSUYEDEGUOCHENGZHONG,YAOCHONGFENJIEJIANGUONEIWAICHENGGONGJINGYAN,ZHONGSHISHICHANGPEIYUHEYINDAO,ZHIDINGXIANGGUANMINSUXINGYEFAGUI,JIAQIANGZHENGFUJIANGUANZHINENG,SHISHANXISHENGMINSUCHANYEJIANKANGYOUXUCHONGMANHUOLIDIFAZHAN。

                  4.1、 形成省级民宿行业准入制度和行业评定标准

                  SHANXISHENGMINSUSHICHANGZAIFAZHANZHONGCHUXIANDEZHONGZHONGWENTIHELUANXIANGGUIGENJIEDISHIQUEFAXINGYEZHUNRUZHIDUHEPINGJIABIAOZHUN,YINCI,SHANXISHENGMINSUXINGYEJIXUCHUTAIXIANGGUANZHENGCEFAGUI,TONGGUOZHENGFUYINDAOHEJIANGUAN,GUIFANMINSUJINGYING,TIGAOMINSUDEYINGJIANSHESHIGONGNENG,GAISHANWEISHENGZHUANGKUANGHERUANXINGFUWUSHUIPING。ZHENDUICHENGSHIMINSURAOMINXIANXIANG,YAOJIANLIJUMINSHEQUMINSUJINGYINGGONGYUEZHIDU,GENJUMINSUFANGWUDEMIANJI、GONGNENGSHESHI,QUEDINGMINSUJINGYINGDEGUIMO,MINGQUEMINSUYEZHUYUZHUKEDEZERENYIWU,GUIFANQIXINGWEI,DUIYUMINSUYANZHONGRAOMINJINGJINGGAOBUZHENGGAIZHE,YEWEIHUIKETONGGUOXIANGGUANBUMENTOUSU,QUDIQIJINGYINGZIGE。

                  4.2 、将美丽乡村建设和市场化运作相结合,打造乡村民宿度假综合体

                  MUQIANSHANXISHENGXIANGCUNNONGJIALEZHENGZAIXIANGMANZUCHENGSHIJUMINXIUXIANDUJIAXUQIUDEMINSUZHUANXING,FAZHANXIANGCUNMINSUYEKEYIDAIDONGNONGCUNXIANGGUANCHANYEFAZHAN,WEIDANGDIJINGJIZHURUHUOLI,DANYIKAODANDADUDOUDEGETIMINSUJINGYING,WUFASHIXIANJICHUSHESHIDEJITIPEITAO,QIECHENGBENJIAOGAO,XUTONGGUOSHICHANGHUAZHENGTIYUNYINGDAZAOGENGHAODEPEITAOHUANJING,TONGSHIYINJINGEZHONGYETAIHEJINGYINGMOSHIDUISHANXISHENGXIANGCUNLVYOUJINXINGSHICHANGHUAYUNZUO,JIANSHEXIANGCUNDUJIAZONGHETI,SHIXIANZHENGCUNFAZHAN,SHIYOUKEBUJINNENGXINSHANGDAOYOUMEIDETIANYUANFENGGUANG,YENENGXIANGSHOUDAOSHUSHIFANGBIANXIANDAIHUADETIEXINFUWU。

                  4.3、 民宿经营需找准定位,融入人情味和人文关怀

                  SHANXIHENDUOMINSUYEZHUPINGZHEMANQIANGREQINGJINKAOLVJINGSESHIFOUYOUMEIJIUTOUZICHUANGYE,WANGWANGHUSHILEMINSUDEDINGWEI、XUANZHI、GUANLI、JINGYING、ZISHENTIAOJIAN、SHESHIPEITAO、DONGJICAINUANDENGYIXILIEYINSU,MANGMUGENFENG,JIEGUOZAOCHENGJINGYINGKUNJING。JIUQIYUANYINSHIQUEFAXINGYEZHIDAO,YINCI,KEYITONGGUOJIANLIMINSUXINGYEXIEHUIHEZUZHIDINGQIYOUJIHUADIDUIMINSUJINGYINGZHEJINXINGPEIXUN,JITAMENYINGZAOYIGEKEYIHUXIANGXUEXIJIAOLIUDEKONGJIANHECHUANDAXUNXIJIEJUEKUNNANDEHUZHUTIXI,ZHEIDUIYUMINSUXINGYEJIANKANGFAZHANSHIFENBIYAO。TONGSHI,MINSUJINGYINGDEHEXINSHIJUYOURENQINGWEIDEZHURENYISHI,ZHIYOURENXINGHUAFUWUCAINENGDAIJIKERENJIAYIBANDEWENNUAN,RONGRURENQINGWEIHERENWENGUANHUAIDEMINSUCAISHIZHENZHENGDEMINSU,CAIZUITIEJINMINSUDEBENZHI。

                  4.4、 以精品民宿为先锋,打造陕西民宿品牌

                  SHANXILVYOUYEZAIGUONEIWAIDEZHIMINGDUHENGAO,TONGGUOMINSUJINGJILADONGQUANSHENGLVYOUDAYOUKEWEI。SHANXIYINGGAIJIEJIANZHEJIANGMOGANSHANFAZHANMINSUJINGJIDECHENGGONGJINGYAN,TONGGUOZHENGFUYINDAO,YOUYISHIDIJIZHONGKAIFAJIANSHEYIPIJINGPINMINSU,YIDIANDAIMIAN,XINGCHENGGUIMOHEPINPAIXIAOYING,YIJINGPINMINSUWEIXIANFENGYETAI,JIEHESHANXITESELISHIWENHUAZIYUANHECHANPIN,DAZAOBENSHENGMINSUPINPAI,DAIDONGQUANSHENGLVYOUCHANYEDEZHENGTIFAZHAN。

                  参考文献

                  [1] 蒋佳倩,李艳.国内外旅游“民宿”研究综述[J].旅游研究,2014(4):16-22.
                  [2] 潘颖颖.民宿在浙江发展的可行性分析——以杭州为例[J].经营管理者,2013(11):25.
                  [3] 王银杰.基于消费者行为的宁波江北区民宿旅游调查研究[D].宁波:宁波大学,2017.
                  [4] 何璐.基于消费者行为的深圳市较场尾乡村旅游民宿发展分析[D].湘潭:湘潭大学,2015.
                  [5] 王银杰.基于消费者行为的宁波江北区民宿旅游调查研究[D].宁波:宁波大学,2017.

                  杨瑞,孙星,何宝婷.陕西省民宿产业发展研究[J].中国市场,2020(08):59-60.
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